Specialty retailers account for 9.2% of total cosmetics and toiletry sales in 2010, up from 8.4% in 2005. They continue to revolutionize the merchandising of cosmetic and toiletry products and are carefully monitored and often mimicked by other channels. Kline's Beauty Retailing U.S. Specialty Stores is a comprehensive analysis of the specialty stores purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (vertically integrated stores like Bath & Body Works, cosmetics specialty stores like Ulta and Sephora, beauty supply stores and apparel specialty stores) is provided for 27 product categories.

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A comprehensive analysis of the specialty stores purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (vertically integrated stores like Bath & Body Works, cosmetics specialty stores
like Ulta and Sephora, beauty supply stores and apparel specialty stores) is provided for 27 product
categories.
Specialty retailers account for 9.2% of total cosmetics and toiletry sales in 2010, up from 8.4% in
2005. They continue to revolutionize the merchandising of cosmetic and toiletry products and are care-
fully monitored and often mimicked by other channels.
This report will address:
I What are specialty store retailers doing to drive in-store sales?
I What is the leading product category for these stores and why?
I What does the future hold?
Beauty Retailing Through
U.S. Specialty Stores
Base Year: 2012
Table of Contents:
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
OUTLOOK:
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on
issues and trends likely to influence the performance of the channel and its various categories in the future.