Masterclass crowdfunding incubators - European angel and p2p summit Prague
1. @kleverlaan | European Strategy Head Eureeca | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Equity Crowdfunding for Startups
2. Ronald Kleverlaan
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
European Strategy Head Eureeca
@kleverlaan
ronald@kleverlaan.com
3. Agenda
»Crowdfunding History & size of market in Europe
»Types of Crowdfunding (Return on Involvement model)
»Goal of Founders: Crowdfunding - More than money
»Crowdfunding = Community funding
»Succesful Crowdfunding - Campaign do & dont’s
»CrowdBusiness – New business models
18. Crowdfunding
more than money
marketing
broad support
market research
brand loyalty
easier to attract additional funds
Crowdfunding = More than money
Funding is only one of the reasons to use crowdfunding
28. Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
CrowdBusiness
Marketing teams formed by fans & donors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways