Webinar #FundraisingOnline 2015

1. #FundraisingOnline
Crowdfunding - More than money
Ronald Kleverlaan

2. Ronald Kleverlaan
!
Crowdfunding strategy
!
Founder Crowdfunding Hub
Co-founder & Board Member European Crowdfunding Network
!
Expert Advisor “Crowd Investing” European Commission
@kleverlaan
ronald@kleverlaan.com

3. Agenda
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»Crowdfunding History
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»Crowdfunding = Community funding
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»Crowdfunding - More than Money
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»Return on Involvement
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»Crowdfunding for Non-profit organizations

4. Crowdfunding

5. “Lenten” concert Mozart -1784

6. Statue of Liberty - 1885

7. Marillion

8. 8,5 million backers - $1,7 billion

9. Real-estate crowdfunding
BD Bacatá: 3100 investors - $172 million

10. Misconception 1: „Crowd”
Not an anonymous crowd, but an involved community
@kleverlaan | Crowdfunding strategy
Crowd
Community Funding

11. @kleverlaan | Crowdfunding strategy
Kickstarter - $1,7 billion - 8,5 million backers
86%72%

12. Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy
@kleverlaan | Crowdfunding strategy

13. Customers invest in company
560K by 481 investors
@kleverlaan | Crowdfunding strategy

14. Renewable energy community
Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
@kleverlaan | Crowdfunding strategy

15. Crowdfunding
more than money
marketing
broad support
market research
customer loyalty
access to additional finance
Misconception 2: „Funding”
Funding is only one of the reasons to use crowdfunding
@kleverlaan | Crowdfunding strategy

16. Marketing
1300 funders - Local city promotion - 4 million euro
@kleverlaan | Crowdfunding strategy

17. Support for local community projects
Let citizens choose what projects to receive additional grants
@kleverlaan | Crowdfunding strategy

18. Market research
>1 million euro - 18.000 clients
@kleverlaan | Crowdfunding strategy

19. Additional finance
$2,5 million pre-sales -> VC -> Facebook
@kleverlaan | Crowdfunding strategy

20. Different types of funding
Donations, pre-sales, loans, equity
@kleverlaan | Crowdfunding strategy

21. ROI = Return on Involvement
Financial, material and social returns
@kleverlaan | Crowdfunding strategy

22. Crowdfunding for Non-profit organizations
Project based fundraising & cooperative models
@kleverlaan | Crowdfunding strategy

23. Project-based fundraising
Red Cross first large NGO to work with dedicated funding
@kleverlaan | Crowdfunding strategy

24. Full ownership of 5 local wind turbines
>400 members - 18,5 million euro project
@kleverlaan | Crowdfunding strategy

25. !
Crowdfunding = Community Funding
Funding from an involved community
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Crowdfunding = More than money
Marketing, market research, local support
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Crowdfunding for projects
Not for your brand/organization
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Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
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Crowdfunding transforms business models
Marketing teams formed by fans & investors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways
@kleverlaan | Crowdfunding strategy

26. Let’s talk crowdfunding!
Ronald Kleverlaan
Crowdfunding strategy
!
+31 628 254 452
ronald@kleverlaan.com
@kleverlaan
slideshare.net/kleverlaan