This document discusses crowdfunding and provides an overview of crowdfunding history, trends, and research topics. It notes that crowdfunding has been used since the 18th century for projects like the Statue of Liberty. Today, platforms like Kickstarter and Funding Circle have funded over $2 billion and £790 million respectively in Europe. The document emphasizes that crowdfunding provides more than just funding, including marketing, market research, and building brand loyalty. It explores new crowdfunding business models like co-creation with customers and crowd-sourcing marketing. Finally, it outlines current and potential research topics on measuring crowdfunding's impact and understanding platform behaviors and ecosystem development.

1. @kleverlaan | Crowdfunding strategy | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Crowdfunding introduction
Crowdfunding Consultancy

2. Ronald Kleverlaan
Crowdfunding strategy
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
ronald@kleverlaan.com

3. Crowdfunding Consultancy
Agenda
»Crowdfunding History & size of market in Europe
»Return on Involvement
»Crowdfunding = Community funding
»Crowdfunding - More than money
»CrowdBusiness – New business models
»Crowdfunding Research

4. Crowdfunding
Crowdfunding Consultancy

5. “Lenten” concert Mozart -1784
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6. Statue of Liberty - 1885
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7. Marillion
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8. Kickstarter - Reward-based crowdfunding
$2 billion || 10 million backers || >90K projecten
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9. Funding Circle – CrowdLending
£790M - > 40.000 investors
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10. Crowdfunding / Alternative Finance EU
Source: Moving Mainstream - The European Alternative Finance Benchmarking Report (http://www.jbs.cam.ac.uk/index.php?id=6481)
Crowdfunding Consultancy

11. ROI = Return on Involvement
Financial, material and social returns
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12. Crowdfunding trends
Community funding, Market research, co-ownership
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13. Crowdfunding = Community Funding
Not an anonymous crowd, but involved community
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14. Kickstarter - Mostly small projects
85%71%
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15. Community of loyal customers
1 million euro growth funding in 2 campaigns
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16. Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro
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17. Crowdfunding
more than money
marketing
broad support
market research
brand loyalty
easier to attract additional funds
Crowdfunding = More than money
Funding is only one of the reasons to use crowdfunding
Crowdfunding Consultancy

18. Marketing
1300 funders - Local city promotion - 4 million euro
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19. Local support for community projects
Let citizens choose what projects to receive additional grants
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20. Market research
18.000 subscribers - >1 million euro raised
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21. Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy
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22. CrowdBusiness: New Business Models
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23. Co-creation with customers/investors
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24. Crowdfunding Consultancy
Source: Innovation Service Network
CrowdSourcing

25. Use community as marketing team
Crowdfunding Consultancy

26. Crowdfunding Consultancy
CrowdBusiness
Source: Innovation Service Network

27. Renewed interest in co-operative models
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28. Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
CrowdBusiness
Marketing teams formed by fans & donors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways Crowdfunding Consultancy

29. Current Research Crowdfunding Consultancy
Nationaal Crowdfunding Onderzoek (Yearly research in
the Netherlands)
- Motivation of donors/investors in a crowdfunding campaign
- Motivation of entrepreneurs to use crowdfunding
Crowdfunding – Crossing borders
A pan-European research on the legal issues of investing in or
through crowdfunding platforms, focused on the liabilities,
together with local law firms throughout Europe.
The need for certification for Financial Advisors
A research on the possibility to launch a certification (and
training) program for financial advisors on
crowdfunding/alternative finance.

30. Research Topics Crowdfunding Consultancy
The European Commission recently launched two studies. One on the role of crowdfunding on
the cultural and creative industries (DG Education and Culture) as well as a research on impact of
crowdfunding on innovation (DG Research and Innovation). It could be interesting to research
and measure the impact of crowdfunding on different industries in The Netherlands.
Another interesting topic could be to understand platform behavior and development. Are
platforms in the Netherlands or in Europe diversifying their business models? If so, how are they
doing it and which ones are more successful?
What would be the best way for the CrowdfundingHub to create a healthy ecosystem for
investors, entrepreneurs and what will be it’s contribution to innovation and the start-up
economy?
Is there enough crowdfunding research to create a research paper & European academic event
on crowdfunding (april 2016)?
What would be the best way to distribute knowledge and insights on crowdfunding on a pan-
European level? Will local websites with the basic information on crowdfunding and information
about CF platforms & consultants be enough? What would be the business model and who would
be interested to launch it?
Would it be possible to create a “Crowdfunding – for Dummies” (e)-book and distribute it in all
European countries where CrowdfundingHub is the publisher and local experts are editors?

31. Let’s talk crowdfunding!
+31 628 254 452
ronald@kleverlaan.com
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy