Streamingmedia West 2007 Session A102 Powerpoint slide deck. "This session delves into the intricacies and best practices of live broadcasting over the Internet. From signal acquisition to encoding and server distribution, the session will detail the best practices for delivering a live Internet Webcast. Discover how to deconstruct a complex and rich live event down to its elemental parts, from hardware and software to the workflow and signal flow of the production. Industry experts and end-users will share experiences and guidelines to help you produce successful, high-quality Internet broadcasts." Speakers (pictured left to right) (Moderator) Joe Tripician, Director of Broadband Services, Medialink Gordon Castle, SVP, Turner Broadcasting/CNN Wayne Oates, Global Web Communications Manager, McDonald's Corporation Larry Kless, Production Manager, Videoconferencing, Kaiser Permanente Northern California Alan Richardson, Webcast Program Manager, Sprint Creative Media

3. How It Works: The SportsKit

4. SportsKit in Action

5. Live and Recorded Production Field Production Crew Switcher Encoder PUBLIC INTERNET Encoded in Windows Media format, dual stream (750 kbps and 350 kbps) Video Servers PUBLIC INTERNET Crew of 4-8 people Separate audio and video inputs Web site, account management, customer service, etc. Consumers ANALOG DIGITAL

6. ACC Select Homepage

7. A few examples

10. McDonald’s Golden Anniversary Restaurant, Chicago, Illinois

11. Internal Company Event on accessmcd.com

12. Public Press Event on mcdonalds.com

13. McDonald’s Golden Anniversary

14. Showflow – 50th Anniversary Webcasts Dual Event - April 15th, 2005

15. Internal Event Dedications

16. External Press Event

17. Internal Company Event on accessmcd.com

18. Town Hall Meeting

19. Worldwide Press Announcement

25. Best Practices For Webcasting Production Joe Tripician, Medialink Alan Richardson, Sprint Creative Media Gordon Castle, Turner Broadcasting / CNN Wayne Oates, McDonald's Corporation Larry Kless, Kaiser Permanente Streaming Media West, Session A102, November 6, 2007

27. Anatomy of a Web cast

29. Video Rack Switcher Video set-up Ch. 1 Ch. 2 Switcher out to VDA VDA video out to codec CAM 1 VID PB 5 Slides 4 DSR-50 DVCAM Record IBM laptop (CGs) Confidence monitor CCU RACK CAM 2 CAM 3 RGB Specturm Scan Converter AG-MX70 Panasonic Switcher inputs S-video out DSR-70 DVCAM Playback Laptop to Scan Converter (Video Out) Pre-show Loop Program DSR-45: ISO recording of CAM 3 Firewire Firestore USB

30. Audio Rack EV-1 Mixer Audio set-up Loop Ch. 3 and 4 Wireless lapel and Handheld from Rack Ch. 2 Gooseneck Podium Ch. 1 SM58 on boom stand (backup podium) Audio Rack Back Panel MIC OUT to codec Ch. 1 Ch. 2 Ch. 5 DSR-70 Monitor out (RCA to Phono) LINE OUT to ADA ADA LINE OUT to Ch. 1 & 2 Record Mackie inputs DSR-70 DVCAM Record DSR-40 DVCAM Playback PA OUT to PA system

34. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007

35. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007

37. Live Web cast Healthy Heart Web Cast April 26, 2007

38. Live Web cast Portable Web cast Control Center - Healthy Heart Web Cast April 26, 2007

40. Live Web cast KP NCAL Residency Open House Web cast Sept. 8, 2007

41. Live Web cast KP NCAL Residency Open House Web cast Sept. 8, 2007

50. User generated real-time mobile video User GPS position shown in real time on Google map (video studio) Monitor, manage and map multiple live streams and archived videos, simultaneously. Add new video feeds. Switch between multiple cameras and displays GPS map of live mobile broadcast events.