Ipawriting For The Web2

Writing for the Web Kieran Lenihan 3 Dec 08

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

What search engines look at ,[object Object],[object Object],[object Object]

Three Common Problems with Websites ,[object Object],[object Object],[object Object]

Why writing for the web is different? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before you start writing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a webpage title ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organising your page ,[object Object],[object Object],[object Object]

Headings should ... ,[object Object],[object Object]

Subheadings ,[object Object],[object Object],[object Object]

Where people’s eyes focus on a webpage ,[object Object],[object Object]

Where to use keywords (roughly in order of importance) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive and Active Voice ,[object Object],[object Object],[object Object]

Active where possible ,[object Object],[object Object],[object Object],[object Object],[object Object]

But Passive Voice has its use in web writing ,[object Object],[object Object]

What readers look for ,[object Object],[object Object],[object Object],[object Object]

How do they feel? ,[object Object],Tip 1 Be brief! More than 200 but less than 1000 words (approx 600 optimum)

Tip 2 Think of your reader ,[object Object],[object Object],[object Object],[object Object],[object Object]

Remember… ,[object Object],[object Object],[object Object],[object Object]

Questions to ask yourself ,[object Object],[object Object],[object Object],[object Object]

Readability ,[object Object],[object Object],[object Object],[object Object]

Could this be written better for the web? ,[object Object],[object Object]

Good Yahoo example of writing for the web

Finally some links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ipawriting For The Web2

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Ipawriting For The Web2