1. Breast Cancer Design for the Majority Improving Healthcare in Rural China March 3rd, 2010 Chris Driscoll | NourDiabYunes| Katherine Lee

2. The case Rates of breast cancer in China are now as low as 12.8/100,000 women The Journal of the National Cancer Institute predicts that 100/100,000 of women aged 55-69 by 2021 This trend is attributed to poor diet, increased exposure to pollution, and growing use of alcohol and tobacco products

3. Our goals Education Raise awareness of the conditions and causes of breast cancer Prevention Offer resources for prevention and early diagnosis Support Provide a community or support system for patients and families dealing with breast cancer

4. Research findings Lack of information in rural areas on this and other healthcare issues BRCA1/BRCA2 mutation gives a high correlation with breast cancer sufferers Lifestyle and diet closely linked Self breast exams, x-ray/digital mammography, MRI routine for identification and treatment

5. Our proposals Education – Public Information Campaign diet exercise self-detection Preventive care screening Patient Support clinical information support community

6. Breast Self-Examination

7. Public Information Campaign

8. Mobile Clinic

9. Thermographic Screening

10. Thermo-Scanning

11. Text-based Support

12. The challenges Effective strategies for dispersal of public information in rural areas Palatable approach to promoting healthful diet/lifestyle habits within the financial constraints of the target market Development of low-cost screening options and access infrastructure for rural communities

13. Questions for SIVA What regulatory barriers do we face in developing novel medical devices for rural populations? What are current methods for large public information campaigns? What is the cheapest and most surefire way of reaching people in rural areas? What is the power of evoking filial piety to solicit community contributions for local healthcare solutions? To what degree is breast cancer, or healthcare in general, viewed as a community burden/concern?

14. Schedule Week of 3.3 communicating with SIVA collaborators more sketches visit organizations/hospitals Week of 3.10 define a user group for testing build low-cost prototype and test mechanism get feedback from an oncologist or radiology Week of 3.17 prototyping Week of 3.24 prototyping Week of 4.1 deadline (?)

15. Thank you Questions/comments?