Making the Most of Linked In Basic

Effective Networking – Part One

MAKE THE MOST OF A BASIC ACCOUNT

© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com

Why You Need to be Linked In

 Career opportunities
 Consulting offers
 Job inquiries
 Business deals
 Personal references
 Reconnect


Finding Your Dream Job

1. Craft a strong online presence around the
right keywords
2. Combine online and offline contacts
3. Network each day


1. Craft a Strong Online Presence

 Professional head shot




Laura DeAngelis,
Experienced Bi-lingual
Paralegal



 Write your summary using
keywords

Laura DeAngelis,
Paralegal


Keywords
 Job Titles - Software Engineer, Purchasing Agent, Marketing Manager,
Controller, Administrative Assistant, Account Manager, Program Director
 Skills and Job Responsibilities - Systems Analysis, Application Prototyping,
Rapid Application Development (RAD), Market Research, Strategic
Planning, New Product Launch, Cost Variance Reports (CVR), Data Entry,
Accounts Payable and Receivable (AP/AR)
 Education or Certification - Certified Network Administrator, CNA,
Bachelor of Science in Computer Science, Certified Public Accountant,
CPA, Six Sigma Black Belt
 Acronyms and Industry Terminology - TCP/IP, C++, RAD; MRPII, Windows
Server 2008, Microsoft Excel, Computer Assisted Audit Techniques,
Computer Aided Audit Tools (CAATS), Computer Assisted Audit Tools and
Techniques (CAATTs)
Source: CareerPerfect.com



 Write your summary
using keywords
 Update your profile on a
regular basis

Laura DeAngelis,
Paralegal


2. Combine Online & Offline Contacts

 Online connections should be brought to an
offline relationship
 Individuals met offline should be encouraged
to also connect online


3. Network in Some Way Every Day

 Join groups and participate
 Make recommendations
 Attend networking events
 Volunteer to speak at
business organizations or
other groups that include
target audience

LINKED IN NETWORKING TACTIC

Join and Participate in Groups
 Relate to your area of expertise
 Answer questions, make recommendations
and refer others



Recommend Before Being Asked

 Strengthens relationships
 Puts your link on their profile
 They may recommend you



Solve Someone’s Problem
EARN SUBJECT MATTER EXPERT STATUS

 LinkedIn Answers:
– Look through questions in your
area of expertise or skill set
– Answer questions
– Post answers as “public”
– Earn points with selected answers
– More points rank you higher on
expert list



Prompt Response
 Timely responses help build a reputation of
being interested, connected and a valuable
resource



Companies: A Good Lead Source

 Identify dream companies
 Search ‘Companies’ features
 Find decision makers (DM)
 See if your contacts connect to DM
 Request introduction



SlideShare Presentations
 LinkedIn Applications
 SlideShare – free service
 Create presentations to
inform while highlighting
your expertise
 Post on profile page
http://www.linkedin.com/static?key=application_
directory



Update Your Status Often

 Change your status regularly
 Make updates relevant
 Once or twice a week



About Time
 Share 1 to 2 times a week
 Respond to questions with
solutions or recommendations
 Check ‘Follow’ on posts to
respond to comments
 Make recommendations
 Less than 1 hour a day
– Add it to your calendar

Final Points
 Don’t be quick to accept invitations; first check
profiles to see if connecting makes sense
 Only connect to someone you:
– Know and have met personally
– Had an online conversation within a Group
– Helped through ‘Answers’ - and they selected yours
 Do not ‘spam’ for contacts; Linked In will block you
 Linked In is a tool that can help move your career
forward – don’t be afraid to use it

A copy of this presentation is available for download at:
LorentiWrites.com


About Amy Lorenti

Amy Lorenti is a business writer, designer and marketing communications expert. Over
the past 25 years her clients have included some of the most successful companies
and organizations in the world.
An entrepreneur since 1984, Amy began writing for her business-to-business
marketing communications clients in the late ‘80s. When not running her own
companies, she held interim positions including chief public relations officer for an
award-winning advertising agency and senior marketing positions for both a publicly-
held international company focusing on the consumer fashion market and a private
company serving the IT sector with global outsourcing solutions.
Amy’s blog - LorentiWrites.com - focuses on providing marketing ideas for individuals,
entrepreneurs and the small business owner.

Amy Lorenti
LorentiWrites.com – blog
KlearIdea.com – marketing communications and design portfolio
MindsThatWork.com – business consulting consortium


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