APWA May 13, 2011
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The document summarizes trends in mobile device use and content. It discusses how mobile applications have enabled storytelling, wayfinding, and access to life content, similar to ancient petroglyphs and the printing press. The document outlines growth in mobile devices and decline of desktop use, and provides examples of mobile applications in San Francisco and London that make government services more accessible and democratic by opening public data. It suggests ideas for mobile applications in Minnesota related to snow emergencies, natural gas lines, and remote home control.
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APWA May 13, 2011
- 1. Our Mobile World Kristofer Layon, web & app designer APWA Minnesota Chapter Spring Conference May 13, 2011
- 2. Preview 1. A bit about me and my work 2. Pre-mobile communications 3. Trends in mobile device use 4. Trends in mobile content 5. Ideas and discussion
- 9. Pre-Mobile ?
- 10. Moab, Utah www.wikipedia.org
- 11. Gobustan, Azerbaijan www.wikipedia.org
- 12. What are they? • Petros = stone • Glyphein = carve • 12,000-15,000 years old
- 13. Why were they made? • storytelling • wayfinding • life content
- 14. Printing Press Johannes Gutenberg 1441 d.umn.edu
- 15. Religious Reformer (and Mobile App Designer) Martin Luther 1483-1546 www.wikipedia.org
- 16. Martin Luther • content more democratic through translation and increased access • made life content mobile
- 17. Supercomputers Control Data; Cray Research; NASA 1960s www.wikipedia.org
- 18. Apple I Steve Wozniak and Steve Jobs 1976 www.computerhistory.org
- 19. Apple II Apple Computer, Inc. 1977 www.wikipedia.org
- 20. Macintosh Apple Computer, Inc. 1984 www.wikipedia.org
- 21. Newton Apple Computer, Inc. 1993 www.wikipedia.org
- 22. iTunes Apple Computer, Inc. 2001 www.apple.com
- 23. iPod Apple Computer, Inc. 2001 www.wikipedia.org
- 24. iPhone Apple, Inc. 2007 www.apple.com
- 25. iPad Apple, Inc. 2010 www.apple.com
- 26. www.apple.com
- 27. Mobile applications • storytelling • wayfinding • life content
- 42. Growth of mobile • 10 billion devices • Number of people in the world: 6.9 billion (estimated) Source: Luke Wroblewski, MinneWebCon, April 2011
- 43. Growth of mobile • Amazon: $1 billion in 1 year • eBay: mobile sales up from $600 million to $2 billion last year • PayPal: mobile transactions up from $25 to $141 million (6x!) Source: Luke Wroblewski, MinneWebCon, April 2011
- 44. Growth of mobile • Google: mobile searches grew 130% in Q3 2010 • Pandora: 50% of users subscribe and use on mobile • Email: 70% of smartphone users access email on mobile device Source: Luke Wroblewski, MinneWebCon, April 2011
- 45. Growth of mobile • Google Maps: more than 100 million miles of driving directions per day Source: Marissa Meyer, SXSW, March 2011
- 46. Decline of desktop • Home use of personal computers down 20% since 2008 • Desktop-based Gmail usage down 7% • Facebook: mobile users twice as active ad desktop users Source: Luke Wroblewski, MinneWebCon, April 2011
- 48. Mobile San Francisco • Track a bus or train • Pay a parking ticket • Report potholes, trash, graffiti • City opened up its data to third- party app developers Source: Time Magazine, Dec. 21, 2010
- 49. Advantages • Easier to measure effectiveness • Helps people feel more connected to local government and services • Crowdsourcing: more ideas from more people • Less expensive! Source: Time Magazine, Dec. 21, 2010
- 50. Advantages More democratic Source: Time Magazine, Dec. 21, 2010
- 51. Mobile London
- 52. Mobile London • Opened the London Datastore to the public and private sectors • Greater London Authority gets agencies to submit their data • Report potholes; track trains • Opened up data to third-party app developers Source: Time Magazine, Jan. 6, 2011
- 53. Advantages • Easier to measure effectiveness • Helps people feel more connected to the organization and services • Crowdsourcing: more ideas from more people (more democratic) • Focus on life content Source: Time Magazine, Dec. 21, 2010
- 56. Mobile Minnesota 1. Snow emergencies
- 58. Mobile Minnesota
- 59. Mobile Minnesota QR code
- 60. Mobile Minnesota 2. Natural gas lines
- 61. Minnesota Public Radio News
- 62. Mobile Minnesota 3. Remote control of the home
- 63. Minnesota Public Radio News