1. LIKE US ON FACEBOOK:
SOCIAL GOVERNMENTS &
SOCIAL BUSINESSES
Mathias Klang @klang67

3. HOW DID WE
END UP HERE?

4. CYBORGS ARE SO 1980

6. THE AUGMENTED
HUMAN

7. EGYPTIAN WOOD & LEATHER PROSTHETIC TOE (CA
1069 TO 664 B.C)

8. PORTRAIT OF HUGH DE PROVENCE (1352)

9. GENERATION ZERO

10. HOLLERITH

11. MEMEX
Vannevar Bush; As We May Think; Atlantic Monthly; July 1945

12. GENERATION 3 (1964-72)

13. KILLER APPS 1995: BROWSER WARS

15. THE DIGITAL IS THE ORIGINAL
& EVERYTHING IS COPY

16. EVERYTHING IS MISCELLANEOUS

18. 91 % ACCESS TO THE INTERNET AT HOME
83 % ACCESS TO BROADBAND AT HOME
7% NEVER USED A COMPUTER
SOURCE: SWEDEN STATISTICS 2011 (*INDIVIDUALS AGED 16-74)

19. WHAT WE TALK ABOUT WHEN WE TALK ABOUT
SOCIAL MEDIA

24. THE
NORWEGIAN
DISCUSSION

25. THE FUNDAMENTALISTS: REVOLUTION OR BREAKFAST

26. REVOLUTION?

27. Twitter? Isn’t
that where
everyone talks
about what
they had for
breakfast?

28. NEO-OPTIMISTS VS NEO-PESSIMISTS

29. Social media…At its most basic sense, social media is a shift in
how people discover, read and share news, information and
content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is
the democratization of information, transforming people from
content readers into publishers.
(Wikipedia, May 2009)

30. 2006

31. "Out of this anarchy…
what was governing the
infinite monkeys now
inputting away on the
Internet was the law of
digital Darwinism, the
survival of the loudest
and most opinionated.”
ANDREW KEEN: CULT OF THE AMATEUR
(2007)

32. “My fear is that these
technologies are
infantilising the brain
into the state of small
children who are
attracted by buzzing
noises and bright
lights, who have a
small attention span
and who live for the
moment.”
Prof. Susan Greenfield

33. HOW WE GOT WHERE WE ARE

34. Digitalization 
Internet 
WWW 
Fixed cost connections 
Storage Costs 
web2.0 
Devices 
Social Media 

35. Blogger 1999
Google 1999
END OF COMMUNICATIONS MONOPOLY

36. NORMALIZING THE ABNORMAL

37. THE END OF BOREDOM

38. SILLY? HARMFUL?

39. Players compete to find the most unusual and original location in which
to play… Rigidity of the body must be maintained to constitute good
planking.
That’s Good planking

41. WHAT WE NEED TO KNOW ABOUT TECHNOLOGY

42. Anything that is in the world when you’re born is
normal and ordinary and is just a natural part of the
way the world works. Anything that’s invented between
when you’re fifteen and thirty-five is new and exciting
and revolutionary and you can probably get a career in
it. Anything invented after you’re thirty-five is against
the natural order of things.
DOUGLAS ADAMS

43. ONLY TECHNOLOGY
(SPOT THE ETHICAL DILEMMA?)

44. WHAT WE NEED TO KNOW ABOUT
SOCIAL MEDIA

45. IF YOU'RE NOT
PAYING FOR
SOMETHING, YO
U'RE NOT THE
CUSTOMER;
YOU'RE THE
PRODUCT BEING
SOLD

46. SOCIAL MEDIA IS PERFORMANCE LIFESTYLE

47. MY AMAZING COFFEE

48. “You have one identity… The days of you having a
different image for your work friends or co-workers
and for the other people you know are probably
coming to an end pretty quickly… Having two identities
for yourself is an example of a lack of integrity”
MARK ZUCKERBERG, 2009

49. COUNTERACTING COMPARTMENTALIZATION

51. MATS MÜGGE
”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”

52. PUBLIC (?)
PRIVACY

53. WHAT DO THE PEOPLE WHO CONTROL WHAT
WE CAN DO, THINK?

54. WHAT WILL THEY LET US THINK?

55. A SQUIRREL DYING IN
YOUR FRONT YARD MAY
BE MORE RELEVANT TO
YOUR INTERESTS RIGHT
NOW THAN PEOPLE DYING
IN AFRICA
Mark Zuckerberg

57. WHAT ARE
ORGANIZATIONS DOING?

58. THIS BUSINESS OF
SOCIAL MEDIA
Mathias Klang @klang67

59. THE MEDIUM
IS
THE MESSAGE
Marshall McLuhan

60. THE TECHNOLOGY WE USE SHAPES AND
CONTROLS US MORE THAN THE CONTENT.

61. UP UNTIL 1970-IES:
LIMITED PARTICIPATION
& MONOPOLY OF DISTRIBUTION

62. Marshall McLuhan
WE SHAPE OUR TOOLS AND THEREAFTER
THEY SHAPE US.

63. Controlling the message.

65. POST 2000

68. Marshall McLuhan
WE SHAPE OUR TOOLS AND THEREAFTER
THEY SHAPE US.

69. meaning

70. Up to 3500 books
Shop and download books in less than 60 seconds

71. ONLINE
EVERYWHERE

72. "Laws in Japan
are Tatemae -
beautiful things -
that have no real
importance.
Important things
are neither seen
nor written
down.”
Professor Lilian Edwards

73. Control in
digital world
Law
Contextual &
programmed social
rules
Architecture
Control in
analogue world

74. "A UNIT OF CULTURAL INHERITENCE, HYPOTHESIZED
AS ANALOGOUS TO THE PARTICULATE GENE, AND AS
NATURALLY SELECTED BY VIRTUE OF ITS
'PHENOTYPIC' CONSEQUENCIES ON ITS OWN
SURVIVAL AND REPLICATION IN THE CULTURAL
ENVIRONMENT".
Richard Dawkins
(The Selfish Gene 1976)

75. UC DAVIS NOVEMBER 18, 2011

81. WHAT DOES THIS MEAN TO BUSINESS?

84. CHANGE!

86. SOCIOTECHNICAL CHANGE (RIP EUGENE POLLEY)

87. MONOTASK QUEUING

88. NOT KNOWING

89. WAITING BY THE PHONE

90. ONLY 30 KG

91. LIMITLESS
303 GRAMS

92. USER GENERATED CONTENT

93. Tipping business models
Blogs… & media
Flickr… & photographer
Wikipedia… Britannica?
Tripadvisor…

95. CREATING POLICIES, IGNORING REALITY
“personlig inte privat”

96. THE FUTURES OF SOCIAL TECHNOLOGY

97. PERSONALIZATION

98. WALLED GARDENS
LIFE AS A DIGITAL DAIRY COW

99. NEW DEPENDENCIES (TICS, NOT ADDICTION)

100. So…, closing thoughts…

101. Don’t forget the squirrels

102. POLICY IS
NOT ENOUGH

103. IN A NETWORK: SILENCE IS ACQUIESCENCE

104. THINK BEFORE
YOU UPDATE.

105. THANKS!

106. Mathias Klang
klang@ituniv.se or @klang67
www.digital-rights.net
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