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Things that fascinate me: I have always been fascinated with people – what inspires them and why they do the things they do. This has led to my interest in stories and brands. Brands, fueled by story, captivate, cajole, irritate, and fill us with hope. We see ourselves through brands, and develop a shared worldview. Yet brands are not real; they exist only through our willingness to believe. Only a powerful story can create an emotional connection with something that doesn’t exist. Brands gain their power through story. Things I’ve done: I have been a marketer for over 20 years. During this time, I have explored the relationship between stories, objects, value, and brands. This ...

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Brand planning 11012kk

Going Social…Business Boon or Bust? Aligning Customer Experience and Workforce Experience.

Agency of the future keynote

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Presentations from IPA Modern Briefing from 3rd July 2012