Kartik Kompella
5 SlideShares 63 Followers 57 Folgens
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Unternehmen/Arbeitsplatz
Bangalore, India India
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Founder
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Advertising / Marketing / PR
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Author, editor, speaker, strategist. I'm the editor/co-author of 'The Definitive Book of Branding' that features some of the best names in branding from across the world such as Al Ries, Adam Morgan, Kapferer, Kevin Roberts. The book is due to be available in India in August 2014 and in US/UK/Singapore in September 2014. 'The Definitive Book of Branding' has been endorsed by a variety of experts from David Aaker to professors from Harvard, London Business School, INSEAD, Darden, Tuck and professionals from Interbrand, McCann, Publicis Groupe and Mondelez. I run a brand consultancy based on my belief that brands can be the most powerful tools for the development of mankind or its wor...
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cause related branding cause marketing csr co-creating brands co-creation nicholas ind internal branding living the brand daryl travis emotional branding irrational loyalty cult brands brand communities community douglas atkin verbal identity john simmons stories positioning al ries brand meaning mark batey advertising tests online advertising banners retention loyalty programs dm crm brand management marketing communication branding communication strategy advertising strategy brand strategy communication advertising communication effectiveness
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