A power point presentation for my ADV 420 final project.

1. {Stampede to Comerica Park
ETROIT

2. Rationale
Increase season ticket holders
Raise digital Impressions
Provide Apparel Options
Big Idea
Identify Target Audience
Create Quality Content
Allow a fan experience
inside and outside the
park

3. Objective

4. Strategy
Target Audience
The BIG idea
Key Performance Indicators

5. Our
Target
Audience

6. The Big Idea
+

7. Tools & Tactics
#RestoreTheRoar
Baseball and Brews
www.detroittigers.com
All you can eat & drink. Tigers. #RestoreTheRoar

8. Apparel

9. Budget
Budget:
Services - strategic design, optimization, development, and creating campaigns =
$12,000
Monthly Ad spend - budget set every month and paid directly to Google = $3,500 x
12 = $42,000
Updates- refresh and optimize campaign every 3 months = $2500 x 4 = $10,000
Apparel – production costs $30,000 a year
Total= $94,000

10. Return on Investment
$3,000,000 + sales
#RestoreTheRoar
Apparel
Big Idea
Google Adwords
Target Audience Analysis
Key Performance
Indicators