Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Stampede to Comerica Park presentation

Weitere Verwandte Inhalte

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Stampede to Comerica Park presentation

  1. 1. {Stampede to Comerica Park ETROIT
  2. 2. Rationale Increase season ticket holders Raise digital Impressions Provide Apparel Options Big Idea Identify Target Audience Create Quality Content Allow a fan experience inside and outside the park
  3. 3. Objective
  4. 4. Strategy Target Audience The BIG idea Key Performance Indicators
  5. 5. Our Target Audience
  6. 6. The Big Idea +
  7. 7. Tools & Tactics #RestoreTheRoar Baseball and Brews www.detroittigers.com All you can eat & drink. Tigers. #RestoreTheRoar
  8. 8. Apparel
  9. 9. Budget Budget: Services - strategic design, optimization, development, and creating campaigns = $12,000 Monthly Ad spend - budget set every month and paid directly to Google = $3,500 x 12 = $42,000 Updates- refresh and optimize campaign every 3 months = $2500 x 4 = $10,000 Apparel – production costs $30,000 a year Total= $94,000
  10. 10. Return on Investment $3,000,000 + sales #RestoreTheRoar Apparel Big Idea Google Adwords Target Audience Analysis Key Performance Indicators

×