Presentation at Search Marketing Day 2013 in Poznan, Poland.

1. Pay-Per-Click in Runet

2. 68%
2,5%
28%
2%
Contextual advertising market in Russia
Others

3. Yandex Direct:
Google AdWords:
Favicon Sitelinks
Link to company adress/phone page

5. Banner ad on Yandex SERP

6. Keywords Impressions CTR, % CPC, $
used cars Poland 11 9,09 3,63
tile for bathroom Poland 577 18,54 2,87
hotels in Warsaw 465 4,95 2,03
Poland holiday prices 63 6,35 1,53
tile Opoczno 688 13,66 0,93
products from Poland 90 3,33 0,82
parts of Poland 227 3,96 0,77
toilet bolws cersanit 2004 11,48 0,60
Krakow tours 258 13,57 0,47
clothes from Poland 2082 16,38 0,16
Yandex.Direct CPC

7. Most expansive niches on
Yandex.Direct:
Building
Finance
Real Estate
Tourism
Cars
Exchange (Forex)

8. Direct Commander
http://direct.yandex.ru/commander/

9. 30 millon users weekly
1,2 billion impressions daily
Min. campain value
$5 (+VAT)
Min. CPC
$0,03 (+VAT)

10. Begun.ru features:
• Contextual advertisement in search engines,
• Advertising on the most popular Runet resources,
• Contextual banners with RTB on Rambler.ru and other
thematic sites,
• Social network Vkontakte.ru,
• Mobile ads,
• Ads on one of the oldest price-comparison service
Price.ru

11. market.yandex.ru torg.mail.ru
retail.adlabs.rumixmarket.biz

12. Yandex Market

13. www.vk.com
• More than 210 million registered users
• 47 000 000 hosts daily, it’s 70% of all Russian
internet users
• 67% of users live in Russia
• 25% of Russian users live in Moscow, 11% — in
Saint Petersburg
• More than 60% are 25+ years old

15. Recommended CPC for some subjects:
Tours to Europe
18.95 – 30 rubles
Clothes from Europe
16.51 – 29.71 rubles
Spare parts from Europe:
15.54 – 30.95 rubles

16. Konstantin Kanin
www.pozycjonowanie.ru