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Young Adult Unemployment Through the Lens
of Social Media: Italy as a case study
Presented by Kyriaki Kalimeri
ISI FOUNDATION, ITALY
Alessandra Urbinati, Kyriaki Kalimeri, Andrea Bonanomi, Alessandro Rosina, Ciro Cattuto, Daniela Paolotti
SocInfo 2020
Pisa, Italy
Available at: likeyouth.org
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
Basic Demographics: Gender, Education, Age, Location
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
Personality Traits (Big5 Model)
Basic Demographics: Gender, Education, Age, Location
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
Personality Traits (Big5 Model)
Moral Values (Moral Foundations Theory)
Basic Demographics: Gender, Education, Age, Location
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
Personality Traits (Big5 Model)
Moral Values (Moral Foundations Theory)
Interests, Culture and Hobbies
Basic Demographics: Gender, Education, Age, Location
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
Political Worldviews (based on the Political Values by Schwartz)
Personality Traits (Big5 Model)
Moral Values (Moral Foundations Theory)
Interests, Culture and Hobbies
Basic Demographics: Gender, Education, Age, Location
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
Facebook hosted application
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
respect for authority
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
in-group loyalty
respect for authority
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
value more the protection of others
in-group loyalty
respect for authority
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
value more the protection of others
in-group loyalty
respect for authority
purity
FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
less agreeable
more open to new experiences
value more the protection of others
purity in-group loyalty
respect for authority
purity
FINDINGS: POLITICAL VALUES
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
more worried about protecting their
traditional values
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
more worried about protecting their
traditional values
worry less about national and international
threats
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
more worried about protecting their
traditional values
believe less in equal opportunities
worry less about national and international
threats
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
positive take on public enterprise
privatisation
more worried about protecting their
traditional values
believe less in equal opportunities
worry less about national and international
threats
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
trust less the EU, the national
government, and president
trust less the national
government and president
positive take on public enterprise
privatisation
more worried about protecting their
traditional values
believe less in equal opportunities
worry less about national and international
threats
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: POLITICAL VALUES
trust less the EU, the national
government, and president
trust less the national
government and president
positive take on public enterprise
privatisation
more worried about protecting their
traditional values
believe less in equal opportunities
worry less about national and international
threats
Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
FINDINGS: CULTURAL INTERESTS
Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data.
All claims are statistical significant (p < 0.05)
We normalised the category frequencies for each gender and qualification subgroup
FINDINGS: CULTURAL INTERESTS
Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data.
All claims are statistical significant (p < 0.05)
We normalised the category frequencies for each gender and qualification subgroup
musicians and bands,
movies,
news magazines,
and public figures like athletes
FINDINGS: CULTURAL INTERESTS
Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data.
All claims are statistical significant (p < 0.05)
We normalised the category frequencies for each gender and qualification subgroup
health and beauty
personal blogs
beauty advice and recipes
musicians and bands,
movies,
news magazines,
and public figures like athletes
FINDINGS: CULTURAL INTERESTS
Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data.
All claims are statistical significant (p < 0.05)
We normalised the category frequencies for each gender and qualification subgroup
health and beauty
personal blogs
beauty advice and recipes
musicians and bands,
movies,
news magazines,
and public figures like athletes
musicians and bands,
artists
news magazines
FINDINGS: CULTURAL INTERESTS
Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data.
All claims are statistical significant (p < 0.05)
We normalised the category frequencies for each gender and qualification subgroup
health and beauty
personal blogs
beauty advice and recipes
musicians and bands,
movies,
news magazines,
and public figures like athletes
health and beauty
public figures
athletes
beverages
musicians and bands,
artists
news magazines
Preprocessing steps:
- Random selection of individuals with respect to location, gender, qualification and activity patterns.
- Removed Commonly Liked Pages
Preprocessing steps:
- Random selection of individuals with respect to location, gender, qualification and activity patterns.
- Removed Commonly Liked Pages
Preprocessing steps:
- Random selection of individuals with respect to location, gender, qualification and activity patterns.
- Removed Commonly Liked Pages
FINDINGS: LANGUAGE MODELLING
Bi-gram probability distributions in Pages (about, description & title of the page)
No posts or comments!
FINDINGS: LANGUAGE MODELLING
Bi-gram probability distributions in Pages (about, description & title of the page)
No posts or comments!
Italian:
love, fashion, creation,
football,
good, photo, passion,
jewellery,
director, beauty
English:
music, fashion, game,
series, band, album, team,
news, products
FINDINGS: LANGUAGE MODELLING
Bi-gram probability distributions in Pages (about, description & title of the page)
No posts or comments!
Italian:
love, fashion, creation,
football,
good, photo, passion,
jewellery,
director, beauty
English:
music, fashion, game,
series, band, album, team,
news, products
Italian:
association, activity, project,
territory, culture,
cuisine, restaurant, wine, local,
research
English:
nail, polish, health, nutrition,
architecture, design,
food, healthy, diet,
science, disease, medical
FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION
NMF on Page descriptions. Topics are ranked by importance
FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION
NMF on Page descriptions. Topics are ranked by importance
FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION
NMF on Page descriptions. Topics are ranked by importance
FINDINGS: TOPIC MODELLING
entertainment TV shows and news
non-profit organisations
CONCLUSIVE REMARKS
CONCLUSIVE REMARKS
Are there associations between psychological constructs
and employability?
Soft skill development is fundamental
Diverse world views collectivist versus individualistic
CONCLUSIVE REMARKS
Are there associations between psychological constructs
and employability?
Soft skill development is fundamental
Diverse world views collectivist versus individualistic
Are there divides between the generic interests and cultural attributes with
respect to the occupational status?
Employability is not related with the interests or cultural differences
but rather with the psychological aspects and life opportunities.
CONCLUSIVE REMARKS
Are there associations between psychological constructs
and employability?
Soft skill development is fundamental
Diverse world views collectivist versus individualistic
Are there divides between the generic interests and cultural attributes with
respect to the occupational status?
Employability is not related with the interests or cultural differences
but rather with the psychological aspects and life opportunities.
The two communities may have similar interests but make different use of the platform
the unemployed population use Facebook as a source of information
CONCLUSIVE REMARKS
CONCLUSIVE REMARKS
Useful insights for policymakers especially during the current
accelerated digitalisation of workforce and schooling during the pandemic
Young Adult Unemployment Through the Lens
of Social Media: Italy as a case study
Alessandra Urbinati, Kyriaki Kalimeri, Andrea Bonanomi, Alessandro Rosina, Ciro Cattuto, Daniela Paolotti
SocInfo 2020
Pisa, Italy
Keep in touch!
kyriaki.kalimeri@isi.it
@KyriakiKalimeri
FINDINGS: DEMOGRAPHICS
Women and Southern Italian regions are more heavily affected by unemployment
FINDINGS: DEMOGRAPHICS
It is extremely important to defend our traditional religious and moral
values,
People who come to live here from other countries generally make our
country a better place to live,
I trust the President of the Republic,
I believe every person in the world should be treated in the same way. I
believe that everyone should have the same opportunities in life,
I trust the national government,
The less the government gets involved with the business and the
economy, the better off this country will be,
I trust the European Union,
I strongly believe that the state needs to be always aware of the threads,
both internal and external.
DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP

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Young Adult Unemployment Through the Lens of Social Media: Italy as a Case Study Kalimeri SocInfo20

  • 1. Young Adult Unemployment Through the Lens of Social Media: Italy as a case study Presented by Kyriaki Kalimeri ISI FOUNDATION, ITALY Alessandra Urbinati, Kyriaki Kalimeri, Andrea Bonanomi, Alessandro Rosina, Ciro Cattuto, Daniela Paolotti SocInfo 2020 Pisa, Italy
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10. DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP
  • 11. DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 12. Basic Demographics: Gender, Education, Age, Location DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 13. Personality Traits (Big5 Model) Basic Demographics: Gender, Education, Age, Location DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 14. Personality Traits (Big5 Model) Moral Values (Moral Foundations Theory) Basic Demographics: Gender, Education, Age, Location DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 15. Personality Traits (Big5 Model) Moral Values (Moral Foundations Theory) Interests, Culture and Hobbies Basic Demographics: Gender, Education, Age, Location DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 16. Political Worldviews (based on the Political Values by Schwartz) Personality Traits (Big5 Model) Moral Values (Moral Foundations Theory) Interests, Culture and Hobbies Basic Demographics: Gender, Education, Age, Location DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP Facebook hosted application
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 26. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable
  • 27. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences
  • 28. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences respect for authority
  • 29. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences in-group loyalty respect for authority
  • 30. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences value more the protection of others in-group loyalty respect for authority
  • 31. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences value more the protection of others in-group loyalty respect for authority purity
  • 32. FINDINGS: PERSONALITY TRAITS (BIG5) & MORAL FOUNDATIONS Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05) less agreeable more open to new experiences value more the protection of others purity in-group loyalty respect for authority purity
  • 33. FINDINGS: POLITICAL VALUES Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 34. FINDINGS: POLITICAL VALUES more worried about protecting their traditional values Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 35. FINDINGS: POLITICAL VALUES more worried about protecting their traditional values worry less about national and international threats Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 36. FINDINGS: POLITICAL VALUES more worried about protecting their traditional values believe less in equal opportunities worry less about national and international threats Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 37. FINDINGS: POLITICAL VALUES positive take on public enterprise privatisation more worried about protecting their traditional values believe less in equal opportunities worry less about national and international threats Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 38. FINDINGS: POLITICAL VALUES trust less the EU, the national government, and president trust less the national government and president positive take on public enterprise privatisation more worried about protecting their traditional values believe less in equal opportunities worry less about national and international threats Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 39. FINDINGS: POLITICAL VALUES trust less the EU, the national government, and president trust less the national government and president positive take on public enterprise privatisation more worried about protecting their traditional values believe less in equal opportunities worry less about national and international threats Mann-Whitney Test on self-reported survey data. All claims are statistical significant (p < 0.05)
  • 40. FINDINGS: CULTURAL INTERESTS Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data. All claims are statistical significant (p < 0.05) We normalised the category frequencies for each gender and qualification subgroup
  • 41. FINDINGS: CULTURAL INTERESTS Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data. All claims are statistical significant (p < 0.05) We normalised the category frequencies for each gender and qualification subgroup musicians and bands, movies, news magazines, and public figures like athletes
  • 42. FINDINGS: CULTURAL INTERESTS Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data. All claims are statistical significant (p < 0.05) We normalised the category frequencies for each gender and qualification subgroup health and beauty personal blogs beauty advice and recipes musicians and bands, movies, news magazines, and public figures like athletes
  • 43. FINDINGS: CULTURAL INTERESTS Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data. All claims are statistical significant (p < 0.05) We normalised the category frequencies for each gender and qualification subgroup health and beauty personal blogs beauty advice and recipes musicians and bands, movies, news magazines, and public figures like athletes musicians and bands, artists news magazines
  • 44. FINDINGS: CULTURAL INTERESTS Mann-Whitney Test on Facebook Likes, validated also by the self-reported survey data. All claims are statistical significant (p < 0.05) We normalised the category frequencies for each gender and qualification subgroup health and beauty personal blogs beauty advice and recipes musicians and bands, movies, news magazines, and public figures like athletes health and beauty public figures athletes beverages musicians and bands, artists news magazines
  • 45.
  • 46.
  • 47.
  • 48. Preprocessing steps: - Random selection of individuals with respect to location, gender, qualification and activity patterns. - Removed Commonly Liked Pages
  • 49. Preprocessing steps: - Random selection of individuals with respect to location, gender, qualification and activity patterns. - Removed Commonly Liked Pages
  • 50. Preprocessing steps: - Random selection of individuals with respect to location, gender, qualification and activity patterns. - Removed Commonly Liked Pages
  • 51. FINDINGS: LANGUAGE MODELLING Bi-gram probability distributions in Pages (about, description & title of the page) No posts or comments!
  • 52. FINDINGS: LANGUAGE MODELLING Bi-gram probability distributions in Pages (about, description & title of the page) No posts or comments! Italian: love, fashion, creation, football, good, photo, passion, jewellery, director, beauty English: music, fashion, game, series, band, album, team, news, products
  • 53. FINDINGS: LANGUAGE MODELLING Bi-gram probability distributions in Pages (about, description & title of the page) No posts or comments! Italian: love, fashion, creation, football, good, photo, passion, jewellery, director, beauty English: music, fashion, game, series, band, album, team, news, products Italian: association, activity, project, territory, culture, cuisine, restaurant, wine, local, research English: nail, polish, health, nutrition, architecture, design, food, healthy, diet, science, disease, medical
  • 54. FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION NMF on Page descriptions. Topics are ranked by importance
  • 55. FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION NMF on Page descriptions. Topics are ranked by importance
  • 56. FINDINGS: TOPIC MODELLING - NONNEGATIVE MATRIX FACTORISATION NMF on Page descriptions. Topics are ranked by importance
  • 57. FINDINGS: TOPIC MODELLING entertainment TV shows and news non-profit organisations
  • 59. CONCLUSIVE REMARKS Are there associations between psychological constructs and employability? Soft skill development is fundamental Diverse world views collectivist versus individualistic
  • 60. CONCLUSIVE REMARKS Are there associations between psychological constructs and employability? Soft skill development is fundamental Diverse world views collectivist versus individualistic Are there divides between the generic interests and cultural attributes with respect to the occupational status? Employability is not related with the interests or cultural differences but rather with the psychological aspects and life opportunities.
  • 61. CONCLUSIVE REMARKS Are there associations between psychological constructs and employability? Soft skill development is fundamental Diverse world views collectivist versus individualistic Are there divides between the generic interests and cultural attributes with respect to the occupational status? Employability is not related with the interests or cultural differences but rather with the psychological aspects and life opportunities. The two communities may have similar interests but make different use of the platform the unemployed population use Facebook as a source of information
  • 63. CONCLUSIVE REMARKS Useful insights for policymakers especially during the current accelerated digitalisation of workforce and schooling during the pandemic
  • 64. Young Adult Unemployment Through the Lens of Social Media: Italy as a case study Alessandra Urbinati, Kyriaki Kalimeri, Andrea Bonanomi, Alessandro Rosina, Ciro Cattuto, Daniela Paolotti SocInfo 2020 Pisa, Italy Keep in touch! kyriaki.kalimeri@isi.it @KyriakiKalimeri
  • 66. Women and Southern Italian regions are more heavily affected by unemployment FINDINGS: DEMOGRAPHICS
  • 67. It is extremely important to defend our traditional religious and moral values, People who come to live here from other countries generally make our country a better place to live, I trust the President of the Republic, I believe every person in the world should be treated in the same way. I believe that everyone should have the same opportunities in life, I trust the national government, The less the government gets involved with the business and the economy, the better off this country will be, I trust the European Union, I strongly believe that the state needs to be always aware of the threads, both internal and external. DATA COLLECTION: THE LIKEYOUTH FACEBOOK APP