5. HOW TO SLEEP BETTER?!
wake up after!
8 hours sleep!
REM feel rested!
REM!
NREM!
NREM feel sleepy!
Understand
your sleep!
for the whole day!
7AM
Falling asleep!
Wake up!
11PM
@intelclinic! #sleepbetter!
9. HOW BIG IS THE MARKET
*Adults Reporting Selected Sleep Behaviors in 12 States by Characteristics
Behavioral Rish Factor Surveillance System, United States, 2009!
Sex!
Unintentionally fell asleep during
day at least once in the past month!
Nodded off or fell asleep while
dribing in the pas month!
Male!
38.4%!
5.8%!
Female!
37.3%!
3.5%!
Almost
1
2
American fell asleep !
!
unintentionally during the last month!
*Centers for Disease Control and Prevention,!
http://www.cdc.gov/features/dssleep/!
@intelclinic! #sleepbetter!
10. SLEEP MARKET!
3
In 2012, approximately 4 of the internet users searched online for
health information. Half of them searched specifically for sleep
remedies.!
According to the National Sleep Foundation only 56% of Americans
report getting a ”good night’s sleep” on a typical night.!
Spending related to sleep has increased 8.8% yearly since 2008!
Spending on over-the-counter sleep aids increased 31% from 2006 to 2011!
Market size: $32 billions!
*”The Sleep Industry: Why We’re Paying Big
Bucks for Something That’s Free,” Time,
January 28, 2013!
@intelclinic! #sleepbetter!