5. What was one of the last things you
learned?
Who or what was the source?
Did you seek it or was it referred?
Where did you find it?
Why did you need this new learned thing?
Why was it valuable?
6. Who determines the value of your
information? How does it relate to them?
Is it timely?
Who
What
When http://www.flickr.com/photos/yourdon/2715599454/
Where
Why
“Who, What, When, Where, Why… Every time”
– Melissa Rach, BrainTraffic
Adventures in Online Content
8. Are we there? Dependable?
Do we make it easy for people to find us and
build relationships with us?
Do we make it easy for people to find our
resources?
Will they see a connection with the
information and the person to Cooperative
Extension?
How are relationships retained?
9.
10. How do you link and retain
relationships in campaigns
and events?
11. How do you link and retain
relationships in campaigns
and events?
Adding value and participants to an event (face-to-face) or online
– by generating conversation ahead of time?
Social engagement before, during, and, after event
“Read-aheads” to drive interest and deepen knowledge
Let participants share and connect with each other
Links to presentations (Slideshare)
Linking and QR codes
Complete profile info
Reciprocal linking
12. What is an event?
http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/
13. What is an event?
Physical event (e.g. conference)
Webinar
New resource
Campaign
Planned or non-planned discussion (Twitter
chats, Facebook chats)
Others
14. Social media is not marketing
Social media is social--
not another avenue
for broadcasting
Social is small circles
Passions, Interest, Needs
Small circles in the open scales
15. How do we engage in small
circles?
Twos-ees and Threes-ees?
Me, We, and the Network
National eXtension Virtual Conference 2012 Conference keynote presentation by Nancy White, Full
Circle Associates
http://learn.extension.org/events/47
16. How do we engage in small
circles?
What are some approaches?
Is there a difference in organizational
accounts and personal accounts?
19. How can we gain amplifiers,
advocates, and community
members?
How can we provide opportunities to invest
in communities?
How can we become valuable members of communities?
21. Polymath Quantum Computation
Problem, January 2009
Tim Gowers asked if 27 people
mass mathematics 800 comments
possible?
107,000 words
in 37 days
A difficult unsolved
mathematical
Solved the core and
Anybody in the world
are higher level
to contribute
problem
TEDxWaterloo - Michael Nielsen - Open Science
https://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#!
22. What are the investment opportunities?
Can they Can we
say, say,
"I'm a ”We’re
part of a part
that?" of
that?"
Investment is a full circle.
23. What is the value of staying
connected in the long-term?
24. What is the value of staying
connected in the long-term?
Staying on the cutting edge.
Knowing people and ideas.
New perspectives and contexts that help
others.
Allow for teachable moments.
As relationships grow, increase evaluation
opportunities.
25. Transformed
Educator
"To be a planetarium
director, you need college,
but if you build your own,
you can run it!"
Frank Kovac
26. Extension resources, information,
and people are not the destination
- they are a part of the journey.
(e.g. we are on their personal learning
journey)
Are we even on the map?
28. Getting the
Social Out of
Social Media
Karen Jeannette, Content Development Support
@kjeannette, karen.jeannette@extension.org
http://www.slideshare.net/kjjeannette
Anne Adrian, Social Media Strategist
@aafromaa, anne.adrian@extension.org
http://www.slideshare.net/aafromaa
And a special thank you to Maggie Lawrence, @BackyardWisdom
Auburn University for contributing examples of engagement and
participating in this session.
29. References
• Adventures in Online Content. (Webinar recording). Keynote speaker: Melissa Rach, Brain
Traffic https://connect.extension.iastate.edu/p29894575
• How content is really shared, closed friends not influencers:
http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/
• Me, We, and the Network (Webinar recording). Keynote speaker: Nancy White, Full Circle
Associates http://learn.extension.org/events/47
• Backyard Wisdom. https://sites.aces.edu/group/backyardwisdom/default.aspx
• EDDMAPS example: http://www.eddmaps.org/
• TEDxWaterloo - Michael Nielsen - Open Science
https://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#
• Blog post about using Pinterest:
http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html
• Network Literacy Community of Practice:
• Blog posts: blogs.extension.org/militaryfamilies/
• Webinars: learn.extension.org/
30. Photo and image credits
Extension communicator sketch. Karen Jeannette
Word cloud: Wordle net, produced by Karen Jeannette
State Fair Photo: Terri James
What was the last thing you learned: http://www.flickr.com/photos/usarmyafrica/4567209649/
Who determines the value of your content (man with laptop)
http://www.flickr.com/photos/striatic/447742374/
Link and retain relationships: http://www.flickr.com/photos/russfeld/4310226233/
Social Media is not marketing: http://www.flickr.com/photos/aafromaa/4476152633/in/photostream
What is an event? http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/
Hinweis der Redaktion
Karen
Karen Co Means With or Together Many Ways we can be together using social media Think about these as ways to vary way we interact with our community. (Journey not a destination)
Karen General - Broadcast Specific - Customized, applicable to few in a circle; Value when engage in smaller things
http://www.flickr.com/photos/usarmyafrica/4567209649/ Who or what was the source? Is the who important?Depend on that source for other things? Who do you like to get your information from? Trust, humor, friendships - language/culture Did you seek it or was it referred? Where did you find it? Why did you need this new learned thing? Why was it valuable?
Anne Who or what was the source? Is the who important?Depend on that source for other things? Who do you like to get your information from? Trust, humor, friendships - language/culture Did you seek it or was it referred? Where did you find it? Why did you need this new learned thing? Why was it valuable?
Context and Source = Value [Who do you like to get your information from? Trust, humor, friendships - language/culture]
http://www.flickr.com/photos/russfeld/4310226233/ What is an event? (physical event, new release) Campaign
http://www.flickr.com/photos/russfeld/4310226233/ What is an event? (physical event, new release) Campaign
In the free-flowing world of the web….What is an event?
Anne http://www.flickr.com/photos/aafromaa/4476152633/in/photostream This is not about broadcast distribution or marketing, it is about providing learning opportunity for people (including us-Extension) to learn, discover, and realize the value in their everyday lives and achieve their goals.