GetLinkedInHelp.com Presentation on How to Socially Sell Your Way to More Closed Deals on LinkedIn

Linkedin.com/in/kristinajaramillo
Live Presentation
Kristina Jaramillo Shares…..
How to Socially Sell Your Way to
More Closed Deals Using
LinkedIn
1Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Recognized by LinkedIn and Featured In Their Own Ebook….

Kristina@GetLinkedInHelp.com
@GetLinkedInHelp

Nothing more than a cover
letter and resume:

You can’t get much more bare bones than this business
development manager…

Your Profile Needs to:
 Demonstrate that you understand your
buyer’s specific business issues and it
needs to clearly articulate how to solve
them.
 Help the business buyer think differently
about how to solve their business problems.
 Share insights not considered before.
 Drive an unexpected urgency and
uniqueness by identifying unconsidered
needs and matching those needs to your
unconsidered strengths.

Managed IT Service
Provider Single Point of
Contact Gains Sales
Opportunity with a Large
Real Estate Management
Firm After Profile
Makeover

To effectively socially sell your way to
more closed deals on LinkedIn on a
regular, consistent basis, you have to
go beyond brand awareness.

Top 4 Most Important Social Media Metrics That Sales and Marketing
is Tracking:
 Number of Profile Views and Content Platform Views
 How Many People They’re Reaching with Their Content or Messages
 Number of Likes, Comments and Shares
 Number of Connections and Group Members
These metrics were picked over:
 Next step actions beyond the click, like, share etc.
 Marketing qualified sales opportunities
 Revenue

The LinkedIn Marketing Results Sales and Marketing Are Getting –
As Told in Our Recent Survey
Getting leads and opps
but with the wrong
people
I have connections but
no leads or opps
I am getting some leads
but not many and not
consistently.
I am regularly generating
leads and opportunities
using LinkedIn
Look at the difference – sales and marketing must
be engaging wrong!!!

Forrester Reported
That 99% of Leads
Do Not Convert and
a LinkedIn Says 87%
of Leads Do Not
Convert

An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn:
Keeping your Prospect's Attention Throughout the Buyer's Journey

LinkedIn Is Not About
Brand Engagement
It’s About Buyer
Engagement

More Marketing Qualified Leads for a Tech
Communications Firm Than All Other
Initiatives Combined!

Hi, Sam.
How are you adding new capability to your ______________ [insert area of
business your product addresses] at any time soon or in future? I work with
organizations like _______ [prospect’s business] to make sure ________
[goal]. Would you like to quickly explore, via email, if a larger conversation
makes sense? Please let me know what you decide.
Sales professionals using “fill-in-the-blank” messages are hoping that if
they send it out to enough people, it will be relevant to someone and stick.

“Hi [NAME] – so excited to connect!
I noticed you live in [location] – [add a comment/question about the weather there, or what that
location is known for, or something about current events in that place, etc.]
Also, I noticed you are in [type of job/industry they work in].
Curious what your biggest needs/challenges are right now professionally. If you have a minute, tell
me more about what you’re up to so I can better understand how I can hopefully send some
business your way at some point!
Very quickly about me: I help [my target audience] achieve [their goal] by providing [my product or
service].
Excited to learn more about who you are, what you’re up to professionally and how I can help you
out moving forward.
So, you want me to do your homework for you – and tell you how you can be relevant
to me with messages like:

With each new connection, determine if they are someone you’d like to speak with and
tweak the LinkedIn message slightly:
“NAME, it is nice to be connected on LinkedIn.
Typically I like to have a brief call with my new connections so we can explore ways we
might be able to work together now or in the future. Here is a link to my calendar: xxxxxxxx.
Please pick a time that is most convenient for you. I am looking forward to our call.”
Why should I take time out of my day for a phone call with you – just because you
send messages like below when I haven’t seen your value yet?

Strategy is the difference between a sales and marketing professional who is just
getting awareness and one who is regularly driving demand and revenue
opportunities…

100+ webinar
registrants
plus several
thousand
dollars in new
projects

Additional content I’m sharing on LinkedIn….
Doubled our
monthly project
revenue

Most Messages Are Ignored By B2B Buyers Because Sales & Marketing
Is Pushing Out Messages Hoping That It Will Stick and That Buyers Will
Connect with the Value Being Communicated

Case Study on How a
Video Production Firm
Increased Their
Customer Lifetime Value
by Nurturing Prospects
and Identifying an
Unconsidered Need

Here Are Some of the Companies Our Clients Are Building
Relationships With Because of Our Up-Front Value Lead
Nurturing Strategy:

LinkedIn Community Development – The Key to Most of Our
Clients LinkedIn Acquisition Strategy

In Summary: To Go from Connection to Revenue, Business
Leaders and Sales and Marketing Professional Need to Fix
These Issues….

Special Opportunity:
See Me Afterward to Schedule a Free LinkedIn Strategy
Session to Discuss Your Profile and the Actions You Need
to Take So You Can Get Results Like:

GetLinkedInHelp.com Presentation on How to Socially Sell Your Way to More Closed Deals on LinkedIn

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GetLinkedInHelp.com Presentation on How to Socially Sell Your Way to More Closed Deals on LinkedIn