Venture Lab Assignment 2

1. Hmm…
Being a tourist in my own
environment
By: Kitty Wong

2. Things I learned…
 A lot of attention is drawn to you when you’re working on your
laptop in a shopping mall
 Always pretend you’re “zoning out” when someone catches
you observing them
 Never stare too long at a high-end jewelry store, the security
guard may think you’re planning the next heist
 It’s hard to concentrate on your assignment when you’re
surrounded by the smell of freshly baked cookies
Things I
observed…


3.  Run by the Alma
Mater Society of the
University of British
Columbia
 Serving an
assortment of cookies
and pastries along
with 100% organic
and Fair Trade Coffee
 My Favorite:
Marbelous Cookie
(see picture)

4. Everyone is
on a mission,
and knows
what they
want Homey feel,
but not a
space you
would want to
Tacky blue hang out in
neon sign=
cheap food?
Hole in the wall–
good coffee &
pastries, but
esthetically not
Never realized
Can smell pleasing
there was a lower
display case freshly baked
cookies from
far, far away
Blue Chip Cookies (Thursday 3:49pm)

5.  Run by the Alma Mater
Society of the University of
British Columbia
 Pizza ranging from traditional
flavours to unique creations
made by hand from
scratch…daily!
 My Favorite: Baked Potato
and Bacon pizza

6. Sell only 3
So many pizza
flavors at a
crumbs on the
time, makes for
table– can’t get
quicker
Red & yellow comfortable while
decisions
color scheme pizza in the store
You save on makes you think
utensil expenses of cheap and fast
when you’re only food
selling $2.50 pizza
(even when it’s
gourmet)
Country music
doesn’t fit well
with a pizza
shop
Least
accessible
item: drinks
Pie R2 Pizza (Thursday 4:10pm)

7.  Run by the Alma Mater
Society of the
University of British
Columbia
 Serving a variety of
food ranging from
soups, sandwiches,
samosas, coffee, tea…

8. People sitting on
the couches are
having group
discussions
People sitting on
wooden chairs
are studying by
themselves
Electric lights are
Every empty necessary even when
table had at there’s natural
least one lighting (better for
empty bottle or Only 50%
of the students who are
cup Brown, grey and studying)
green makes people
you feel sitting there
sustainable and bought
hip something
Sauder Exchange Café (Thursday 4:28pm)

9.  Part of the Benix & Co. Family selling quality
housewares at affordable prices. Strong focus
on cooking, home entertaining and giftware.

10. Average age of
customer is 35- It’s so
70… 80% of cluttered… do
them being First thing people even
women you see, pots want to go in?
One sale and pans on
made during sale
the 15
minute
observation Need to walk to
the back for
higher priced
items (China
sets)
Seems like
everything is on
sale– yellow and
red tickets
everywhere
Barnes & Castle (Friday 1:27pm)

11.  Founded in Belgium in 1926
 Offer a range of confectionary goodies:
truffles, coffee, cocoa, biscuits, dipped
fruits, chocolate liquer…

12. Dark brown wood
panels paired with
white
marble, compliment
s the high-end
products
Smell of sweet,
sweet
confectionary,
draws you in
from 3 meters
away
Comfortable
First thing you yellow lighting
see, Orange & draws you into
Black packaged the store
Lots of
chocolates.. It’s Samples
browsing, b
Halloween! !!!
ut no
buying
Godiva Chocolates (Friday 1:43pm)

13.  Wireless Telecommunications provider
offering mobile phone and data services
throughout Canada

14. All of the
customers
were there
with their
partner
A couple
waiting
impatiently
in line
Employees
dressed too
formally for this
job (dress shirt
and tie)
Environment Plastic demo phones
is not very on display for Lots of posters
welcoming, d customers to touch & selling $0
on’t want to feel… everything phones (if you
stay too long else was out of reach sign up for a
plan)
Rogers Wireless (Friday 2:01pm)

15. Maybe I’ll see
more if I don’t
blink…
Thanks for dropping by!