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Marketing: Managing Profitable Customer Relationships Chapter 1
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Amazon.com Discussion: Will Amazon.com Survive?
What is Marketing? ,[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Marketing? Many Things Can Be Marketed!
[object Object],[object Object],[object Object],[object Object],[object Object],Core Marketing Concepts What is Marketing?
Marketing Management ,[object Object],[object Object]
Marketing Management ,[object Object],[object Object],[object Object],[object Object]
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Orientations Marketing Management
CRM ,[object Object]
CRM ,[object Object],[object Object]
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Concepts
CRM ,[object Object],[object Object],[object Object],Key Concepts ,[object Object],[object Object]
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Concepts
Marketing Challenges ,[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting

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