This document discusses how a job candidate's professional image and digital brand can help them make the short list and get hired. It emphasizes that first impressions from screening, profiles, and interviews are important. Candidates should optimize elements like their personal website, social media profiles, blog, and online reputation to enhance their professional image. This includes using a professional photo, building connections on sites like LinkedIn, regularly updating content, and cross-promoting their online presences. Doing this research and digital branding work can help candidates get results in their job search and recruitment process.

1. Making the Short List:Your Image, Digital Brand and Job Search Success

2. Making the Short List Recruitment to Hire Funnel Screen Profile Selection Process Key Touch Points Interview Candidate screening, profile assessment and the interview are critical areas where your professional image and digital reputation are used to build the short list Hire

3. Making the Short List Impact of Image 80% of interviewers say that within first few seconds after a candidate walks into a room, they’ve made up their minds

4. Making the Short List Candidate Image: Meet the Retros

6. Aggregate all your social networking sites

8. Short, quick postings called “tweets”

10. You have to be here!

11. Use real photographer for your photo

13. Build credibilty in your profession

14. Regularly update with content

16. Making the Short List Getting Results #1

17. Making the Short List 8 Tips Research target employer’s dress code 1 Develop trust relationship with business apparel sales consultant 2 Make prudent investment in business wardrobe 3 Get grooming advice from hair stylist at a quality salon 4 Get digital photo headshot from professional photographer 5 Get social networking site accounts (LinkedIn, Facebook, Twitter) and blog 6 Build-out your profiles and recruit contacts 7 Regularly “Google” your name 8