Have you ever wondered what do growth hackers do, and how do they achieve outstanding results? Perhaps, wondered what is their secret sauce. The point that differentiates a great business from a typical one is the way you strategize things, and connect them together. Growth hacking is not only about marketing; In fact, it’s above and beyond. This webinar is presented by Ehsan Jahandarpour. Ehsan has helped companies of all sizes, from start-ups to multimillion-dollar brands. "I always try to find the best way to help clients achieve their goal “the unconventional way” because if the conventional way was working, they wouldn't be needing my help." - Ehsan Jahandarpour In this webinar, Ehsan will walk you through a few super-practical growth hacking strategies, and techniques to help you: Create your growth Hacking Machine using the right Business Pattern. Find the right market to penetrate, and conquer your competitor’s clients Find your Ranking Boosters, and skyrocket your brand with content Marketing Ehsan will also share some of his best Landing Page Optimization tricks that work like a charm

1. Growth Hacking Secrets
From Business Idea to Execution
BY EHSAN JAHANDARPOUR

2. @Kissmetrics
#KissWebinar
@thuelmadsen

3. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Ehsan is a globally recognized growth hacker who was
ranked by Forbes magazine among the top 20 growth
hackers in 2016. Ehsan writes for Entrepreneur
Magazine, Huff-Post, and many other journals. Whenever
not working, you’ll find him Reading, Cooking, and
watching Movies.
EHSAN JAHANDARPOUR
Growth Hacking Influencer, Jahandarpour.com
@jahandarpour

4. https://Jahandarpour.com
#KissWebinar
@jahandarpour

5. 1 Section One - Introduction
Components of a Solid Growth Hacking System
Choosing the right Business Pattern
Free and Paid Tools to find the right Market to penetrate
2 Section Two – How to Create The Growth Hacking System
3
Section Three – Kicking ass with Ranking Boosters
in Content Marketing
TABLE OF CONTENTS
Categories of Ranking Boosters
The Solid “Content Framework”, and how to create one
Optimizing the Content and Landing Pages using Customer Journey Optimization AKA CJO

6. WATCH WEBINAR RECORDING NOW

7. “To achieve success with
Growth Hacking you must
have The Right Mindset,
The Right Tools, and The
Right Strategy.”
- EHSAN JAHANDARPOUR

8. Components of a Solid
Growth Hacking Machine

9. 6 Essential Components of a Solid Growth Hacking Strategy

10. 6 Essential Components of a Solid Growth Hacking Strategy

11. 6 Essential Components of a Solid Growth Hacking Strategy

12. 6 Essential Components of a Solid Growth Hacking Strategy

13. 6 Essential Components of a Solid Growth Hacking Strategy

14. 6 Essential Components of a Solid Growth Hacking Strategy

15. 3 Phases of Growth
Hacking System

16. Attract
Engage
Maintain
Acquire
Your growth hacking System must be
A systemaAc approach that can be
• adopted,
• op)mized
• and repeated
to boost the growth rate of your business.
3-Phases of Growth Hacking Framework

17. Attract
Engage
Maintain
Acquire
Your growth hacking Strategies
must be
• Aligned with your Business ObjecAves,
• and can be plugged into one phase of the growth
hacking framework.
PrePos
t
3-Phases of Growth Hacking Framework

18. Phase 1
Attract
Engage
Maintain
Acquire
These Strategies are Designed to
• AOract New Customers
“Those who don’t know you and don’t care about your
business”
3-Phases of Growth Hacking Framework

19. Phase 1
Attract
Engage
Maintain
Acquire
The Strategies that You should focus
on are
• Value ProposiAon Canvas
• CJO Strategy
• Forum MarkeAng
• Link Building
• Traffic Flow Mechanism
• Ranking Bosters
• And many more
• …….
3-Phases of Growth Hacking Framework

20. Phase 2
Attract
Engage
Maintain
Acquire
The Strategies that are designed for
phase 2
• The strategies that are designed for this phase only
come to the picture when you’ve aOracted the
prospects
3-Phases of Growth Hacking Framework

21. 22
Phase 2
Attract
Engage
Maintain
Acquire
The Strategies that are designed for
phase 2
• Newly Acquired Customers
• ExisAng Customers
• And InacAve Customers
3-Phases of Growth Hacking Framework

22. Phase 3
Attract
Engage
Maintain
Acquire
These Strategies are designed to
• Increase your LifeAme Value or LTV
• And reduce your Cost of customer acquisiAon or CAC
–
• CAC is 500% more that cost of retaining a customer
3-Phases of Growth Hacking Framework

23. Business Patterns &
Market Intelligence
HOW TO FIND THE RIGHT MARKET TO PENETRATE

24. Growth Hacking Strategy, The Starting Point
Product-Market-Fit

25. Business Patterns

26. Business Patterns
Other Tools
• SEMRush
• GKP
• Quora
• Spyfu
• Kissmetrics

27. Business Patterns
Other Tools
• SEMRush
• GKP
• Quora
• Spyfu
• Kissmetrics

28. Ranking Boosters in
Content Marketing
HOW TO OUTRANK YOUR RIVALS THE RIGHT WAY

29. Ranking Boosters

30. Ranking Boosters
- Content Is Not The King Anymore
- Get rid of the “Publish-n-Pray”
Approach
- Focus on Long Term Results, as
well as Low Hanging Fruits

31. Customer Journey Optimization
In a nutshell, Customer journey opAmizaAon is about
designing a set of intuiAve, and educaAonal landing
pages, and walking your customers to through the right
path that results in “lower customer acquisi)on” cost
and “higher revenue”.
Customer Journey Optimization

32. 60% New
Customers -
Inexperienced
40%
New Customers -
Experienced
The
Beginners
Guide
Customer Journey Optimization

33. Remember, “Growth
hacking is not only about
Marketing; In fact, it’s
above and Beyond.”
- EHSAN JAHANDARPOUR

34. LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

35. EHSAN JAHANDARPOUR
Growth Hacking Influencer, Jahandarpour.com
@jahandarpour
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Questions?