Remote UX Research Videos of real people interacting with your brand, regardless of device or location. 68% Rockefeller Corporation of users give up because they 
 think you don’t care about them. Beware of Multi Level Lesson one Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers Multi Level Navs • Don’t rely on the back button • Labels help • Remember context Links should look like Lesson two Navigating through a site shouldn’t be a process of trial and error. Links Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view More payment options Lesson three UX Archive Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust Not all icons are Lesson four Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919 http://www.exquisitetweets.com/collection/lukew/2919 Icons • Consider context • Use tooltips • Try your designs out with real users Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen
 User Advocate and principal of the Nielsen Norman Group Social security matters Lesson five So does copy! Social privacy matters Lesson five Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction Advertising lacks Lesson six Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams Categorization is Lesson seven There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization Focus on building intuitive experiences A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen
 User Advocate and principal of the Nielsen Norman Group Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.

1. Stef Miller, Marketer at User Testing
The 7 Most Common Usability Issues

2. @ThueLMadsen
Join the conversation on Twi er
#KISSwebinar

3. Stef Miller - User Testing - @supahstef
Stef Miller is a marketer at UserTesting, where she spends most of her
time connecting people with content. Miller has worked for global
corporations and teeny tiny studios, and believes that true happiness
comes from collaborating with creative people to make awesome
things happen.
Your presenter

4. @supahstef
Join the conversation on Twi er
#KISSwebinar

6. WATCH WEBINAR RECORDING NOW

9. Remote UX Research
Videos of real people interacting
with your brand, regardless of
device or location.

10. Remote UX Research
Diverse'Panel'! Screen'Recorders! Cloud'Pla3orm'! Support'Services!

12. 68%
Rockefeller Corporation
of users give up because they
think you don’t care about them.

13. Beware of Multi Level
Lesson one

14. Multi Level Navs
• Poorly organized information
• Hover tunnels = early collapsing
• Inconsistent triggers

19. Multi Level Navs
• Don’t rely on the back button
• Labels help
• Remember context

20. Links should look like
Lesson two

21. Navigating through a site shouldn’t be a
process of trial and error.
Links

24. Links
• Difficult to discern what is or is not a link
• Missing click history
• Inconsistent link styling in the same view

25. More payment options
Lesson three

28. UX Archive

33. Payment options
• Optimize existing checkout flows
• Implement a virtual wallet
• Don’t forget trust

34. Not all icons are
Lesson four

37. Drag or expand?
http://www.exquisitetweets.com/collection/lukew/2919

38. http://www.exquisitetweets.com/collection/lukew/2919

41. Icons
• Consider context
• Use tooltips
• Try your designs out with real users

42. Consistency is one of the most powerful
usability principles: when things always
behave the same, users don’t have to
worry about what will happen. Instead,
they know what will happen based on
earlier experience. ”
“
Jakob Nielsen
User Advocate and principal of the Nielsen Norman Group

43. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

44. S
Social security matters
Lesson five
So does copy!

45. Social privacy matters
Lesson five

51. Social privacy
• Be transparent
• Make your privacy policy accessible
• Look for serendipitous moments of interaction

52. Advertising lacks
Lesson six

58. Advertising
• Consistent copy and images
• Continue the conversation from ad to landing
page
• Keep the messages simple
• Work with marketing or advertising teams

59. Categorization is
Lesson seven

60. There’s no perfect way to categorize pages
or products (but there’s a right way to do it).
Categorization

61. Focus on building intuitive experiences

62. A mental model is what the user believes
about the system at hand. ”
“
Jakob Nielsen
User Advocate and principal of the Nielsen Norman Group

66. • Learn from your users
• Improve mental models
• Add cross-references
• Solve for your primary audience(s)
• Make sure your search works
Categorization

67. What next?

68. Multi-­‐level
navs
aren’t
user
friendly
Mega menus and clickable menus help create a
better experience for your users.
Links
should
look
like
links
Tried and true link conventions from the early
days of the web are still the most effective ways
to format your links.
Consider
more
payment
options
Virtual wallet services are a great way to make
checking out easier and more secure.
Not
all
icons
are
universal
Test users for comprehension and use tool tips
to describe your most important icons.
Social
privacy
concerns
Always be transparent with how you'll be using
your user information.
Ads
should
be
consistent
with
landing
pages
Maintain the theme from your ads to your
landing pages and continue the conversation
that brought users to your page.
There’s
no
perfect
way
to
categorize
pages
or
products
Test your internal search and use card sorting to
find the categories that work best for your
customers.

69. Research Design Build Optimize

70. Get a 5-­‐minute video of a real person using your site or app.
peek.usertesting.com

71. 2015 KISSmetrics Guide KISSmetrics Demo
h p://kiss.ly/growth h p://kiss.ly/demo

72. Questions?
Stef Miller
Marketer
User Testing
@supahstef
Thue Madsen
Marketing Operations
KISSmetrics
@thuelmadsen