How to leverage your existing customers for growth
Good old fashioned word-of-mouth is one of the most powerful sources marketing channels a business can have. After all, potential customers are going to be far more influenced by their friends than an advertisement. But how do you get your customers to refer you business? In this webinar, Sujan walks through practical tactics to help you grow your business through customer engagement, referral marketing and word of mouth. Learn how to: Increase referrals. Easy ways to get started with referral marketing Utilize customer engagement. How to talk to your customers increase the feedback, word of mouth and testimonials/review Create the Disneyland experience. How to give your customers an experience they’ll never forget. We’ll cover tactics & messaging from the sign-up process to onboarding to nurturing your customers You’ll learn how to engage with your customers to increase word of mouth and referrals, improve their lifetime value and best of all provide your customers an experience they can’t help but share with their friends.
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How to leverage your existing customers for growth
- 1. How To Leverage Your Existing Customers For Growth SUJAN PATEL
- 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn. Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide. SUJAN PATEL Co-founder, Web Profits @SujanPatel
- 5. 1 Introduction The basics 12 practical tactics 2 Customer Driven Growth 3 The Disneyland effect TABLE OF CONTENTS #Kisswebinar
- 6. WATCH WEBINAR RECORDING NOW
- 7. - Chip Bell Loyal customers, they don’t just back, they don’t recommend you, they insist that their friends do business with you. “
- 8. The Basics MOST PEOPLE GET THIS WRONG
- 9. •Memorable experience (Weird works too) •Delight your customers •Mystery •Make customers feel special (or trigger an emotion) •Make customers smile •Surprise customers •Educate •Tell a story •Solve their problems THE BASICS #Kisswebinar
- 10. •Handwritten thank you cards •On social media •Enrich your emails with clearbit.com and automatically tweet at your customers •On your receipts and invoices THANK YOUR CUSTOMERS #Kisswebinar
- 15. Ask for a share SOMETIMES IT’S JUST THAT SIMPLE
- 16. Bake referrals into your product or service
- 17. DIAMOND CANDLES Diamond Candles hides rings in their candles worth $10 to $5000 #Kisswebinar
- 18. CANDY CRUSH Candy Crush caps the amount of levels you can play until you invite friends #Kisswebinar
- 19. COCA-COLA Look up #shareacoke on any social network #Kisswebinar
- 20. Give your most active customers something exclusive EARLY ACCESS AND PRIORITY SUPPORT GO A LONG WAY
- 21. ASK YOUR BEST CUSTOMERS FOR REVIEWS #Kisswebinar
- 22. GIVE YOUR ADVOCATES A SPECIAL DISCOUNT #Kisswebinar
- 23. Put your referral program front and center
- 24. •Product arrives in the mail •Completes setting up an account •Passes a level •Any other emotional state ASK AFTER AN “AHA MOMENT” #Kisswebinar
- 25. •Make it shareable in one click •Use pre crafted emails and social media updates •Send recipients to landing page MAKE IT EASY FOR PEOPLE TO SHARE & CONVERT #Kisswebinar
- 27. THE DISNEYLAND EFFECT IN REAL LIFE #Kisswebinar
- 28. Host a local event CONNECT AND RELATE WITH YOUR CUSTOMERS
- 29. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
- 30. SUJAN PATEL Co-Founder, Web Profits @SujanPatel sujan.p@webprofits.agency THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?