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How to leverage your existing customers for growth

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Good old fashioned word-of-mouth is one of the most powerful sources marketing channels a business can have. After all, potential customers are going to be far more influenced by their friends than an advertisement. But how do you get your customers to refer you business?

In this webinar, Sujan walks through practical tactics to help you grow your business through customer engagement, referral marketing and word of mouth.

Learn how to:

Increase referrals. Easy ways to get started with referral marketing
Utilize customer engagement. How to talk to your customers increase the feedback, word of mouth and testimonials/review
Create the Disneyland experience. How to give your customers an experience they’ll never forget.
We’ll cover tactics & messaging from the sign-up process to onboarding to nurturing your customers

You’ll learn how to engage with your customers to increase word of mouth and referrals, improve their lifetime value and best of all provide your customers an experience they can’t help but share with their friends.

Veröffentlicht in: Marketing
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How to leverage your existing customers for growth

  1. 1. How To Leverage Your Existing Customers For Growth SUJAN PATEL
  2. 2. @Kissmetrics #Kisswebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn. Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide. SUJAN PATEL Co-founder, Web Profits @SujanPatel
  4. 4. @webprofits #Kisswebinar @sujanpatel
  5. 5. 1 Introduction The basics 12 practical tactics 2 Customer Driven Growth 3 The Disneyland effect TABLE OF CONTENTS #Kisswebinar
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. - Chip Bell Loyal customers, they don’t just back, they don’t recommend you, they insist that their friends do business with you. “
  8. 8. The Basics MOST PEOPLE GET THIS WRONG
  9. 9. •Memorable experience (Weird works too) •Delight your customers •Mystery •Make customers feel special (or trigger an emotion) •Make customers smile •Surprise customers •Educate •Tell a story •Solve their problems THE BASICS #Kisswebinar
  10. 10. •Handwritten thank you cards •On social media •Enrich your emails with clearbit.com and automatically tweet at your customers •On your receipts and invoices THANK YOUR CUSTOMERS #Kisswebinar
  11. 11. GET CREATIVE #Kisswebinar
  12. 12. BUFFER #Kisswebinar
  13. 13. Swag your customers
  14. 14. T-shirts = awareness
  15. 15. Ask for a share SOMETIMES IT’S JUST THAT SIMPLE
  16. 16. Bake referrals into your product or service
  17. 17. DIAMOND CANDLES Diamond Candles hides rings in their candles worth $10 to $5000 #Kisswebinar
  18. 18. CANDY CRUSH Candy Crush caps the amount of levels you can play until you invite friends #Kisswebinar
  19. 19. COCA-COLA Look up #shareacoke on any social network #Kisswebinar
  20. 20. Give your most active customers something exclusive EARLY ACCESS AND PRIORITY SUPPORT GO A LONG WAY
  21. 21. ASK YOUR BEST CUSTOMERS FOR REVIEWS #Kisswebinar
  22. 22. GIVE YOUR ADVOCATES A SPECIAL DISCOUNT #Kisswebinar
  23. 23. Put your referral program front and center
  24. 24. •Product arrives in the mail •Completes setting up an account •Passes a level •Any other emotional state ASK AFTER AN “AHA MOMENT” #Kisswebinar
  25. 25. •Make it shareable in one click •Use pre crafted emails and social media updates •Send recipients to landing page MAKE IT EASY FOR PEOPLE TO SHARE & CONVERT #Kisswebinar
  26. 26. THE DISNEYLAND EFFECT #Kisswebinar
  27. 27. THE DISNEYLAND EFFECT IN REAL LIFE #Kisswebinar
  28. 28. Host a local event CONNECT AND RELATE WITH YOUR CUSTOMERS
  29. 29. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  30. 30. SUJAN PATEL Co-Founder, Web Profits @SujanPatel sujan.p@webprofits.agency THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

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