These slides are about the differences between Creative and Business Writing

1. K I S H W E R N A Z L I
S E N I O R L E C T U R E R
THE 3D OF BUSINESS
WRITING

2. OBJECTIVES
To know the 3Ds of Business Writing
Identifying the differences between Regular and
Business Writing
Goal of both the genres
Transformation from Regular Writing
to Business Writing

3. DIFFERENCES
DETACHMENT
DEVELOPMENT

4. DIFFERENCES
Regular Writing
• Imaginative
• Provocative
• Captivating
• Subjective
• Content based
Business Writing
• Purposeful
• persuasive
• Economical
• Prospective reader
oriented
• Context based
The goal is
to
IMPRESS
The goal is
to EXPRESS

5. DIFFERENCES RESIDE IN…..
OBJECTIVES
LANGUAGES
FORMATTING and DOCUMENT
STRUCTURE
READERSHIP

6. DETACHMENT
Unlearning
• Exaggeration
• Figures of Speech
• Personal interpretation
• Opinion based
references
Learning
• Preciseness
• 7Cs of Communication
• Critical evaluation
• Factual based concrete
references

7. DEVELOPMENT
Pre
writing
While
writing
Post
writing

8. PREWRITING
Analyze Anticipate Adapt
Purpose(primary) Visualizing the
audience
Spotlighting the
Receivers’ benefits
Purpose
(Secondary)
Profiling the
audience
Cultivating the
“you” approach
Reciprocation Responding to the
profile
Using bias-free
language
Channel Expressing yourself
positively
Being courteous

9. WHILEWRITING
Research Organize Compose
Collection of facts Loose outline Prepare
Past Records Strategies for
plans
Focus
New policies Tone of the
content
Connect

10. POST WRITING
REVISE PROOFREAD EVALUATE
Review the message Ensure the correct
format
Evaluate the task
accomplishment
Check tone grammar Purpose is served or not
Clarity Relevant vocabulary Dissemenate

11. REFLECTIONS OF STUDENTS WRITING
• 1. FORMAT

12. CONT…..

13. CONT……
• 2. CONTENT

14. CONTENT…

15. CONT…
• 3. VIOLATION of 7Cs

16. CONT….
• 4. MECHANICS