UX and SEO are related: UX is very much a part of SEO. It is one of the prime factors that will take you high in the SEO game. Users look forward to an experience that goes in line with their preferences and fulfills every bit of their requirements.

1. HOW UX IS IMPORTANT
FOR SEARCH ENGINE
MARKETING
KIRTI SHARMA

3. What is so bad in this

4. Too hard to read
Too much text
Unnecessary details
Its mist likely what I’ll say anyway
BORING!!!!!!!Too hard to read

5. IMAGINE WE ARE GIVEN THIS

6. COMMON SENSE DOES

7. INFORMATION ARCHITECTURE
DOES

8. USER EXPERIENCE DOES

9. UX’S ROLE IS TO ALIGN &
ENSURE WE GET THERE,
BALANCING THE NEEDS OF THE
BUSINESS & TECHNOLOGY WITH
THE NEEDS OF PEOPLE

10. DESIRABILITY
(human)
VIABILITY
(organisations)
FEASIBILITY
(technology)

11. USER EXPERIENCE (UX) is the experience people
receive from interacting with your product.
Factors such as error rate, time to perform a planned activity
and abandonment rate make it possible to accurately
measure the ux. Proper UX enables a user to find all the
necessary information on the website effortlessly and
browse through all the pages with ease. Users are thus
guided to their desired destination very quickly.

12. UX is now a ranking factor and classic SEO is
not enough anymore. From attracting visitors
and converting them into customers to
creating a whole positive atmosphere, mixing
SEO and UX will increase your traffic.

13. PURPOSE OF UX
Improve effectiveness of SITE FINDABILITY
CONVERT TRAFFIC
Test and tailor EXPERIENCES
HELP VISITORS find what they are looking for
Turn visitors into turning visitors

14. UX IS A COMBINATION OF SKILL SETS USED
TO TURN COMPLEXITY INTO SIMPLICITY.
• Ensuring the right content service and functionality
• Designing dynamic experiences
• Understanding audiences before, during and after
• Structuring information for understanding and access

15. How UX Affect Your
SEO

16. I. KEYWORD RESEARCH
Helps to understand searcher language and searcher
intent.
II. ENTICE THE CLICK
Be superior to the competing search results
• Title Tags
• URLs / Breadcrumbs
• Meta Descriptions

17. III. KEEP THE SCENT
If searchers don’t find what they are looking for within a
few seconds of landing on your page, they often leave.
which means you have to make sure you do everything you
can to confirm your page is the right one.

18. 1. Site ID Your logo should be obvious, and not
surrounded by clutter
2. Header Tag: Visitors will often scan content
looking for particular answers or solutions and
heading tags can help them do that.
3. Navigation: When a web page is easy for
visitors to navigate, they are more likely to stick
around.

19. 404s, the right way
Improve the user experience by giving clear direction to where you
want the user to navigate next to.

20. 4.Content optimization
Keep the content focused on a single need and use links to
direct the visitor to more information as needed
a. Use visual cues to encourage interaction

21. b. Use animation to change page content
c. Use alternative navigation styles to encourage
scrolling

22. IV. Embrace Clarity
The first option might be shorter and simpler, but the
second option is more user-friendly and is less likely
to result in erroneous clicks.

23. Use colours to draw attention to specific areas of a page
Use visual hierarchy to emphasize your message- people are drawn to the
bigger content first

24. V. BE FAST
They are more apt to leave and start a new search then
they are to wait around to see what you offer.
The speed of your site is crucial to its success:
1. Image compression
2. Streamlined code
3. Faster servers
4. Use text instead of images
Perceived Download Time Is More Important To Users
Than Actual Download Time

25. VI. BUILD TRUST
The first part is changing your on-page design to build more trust by
adding logos of brands you’ve worked with, trust markers and by adding
testimonials from trusted authorities.
Educate your users
The other part is to ensure that users know exactly what will happen
when they perform an action.
Knowledge empowers users to act, to change behaviour, to change
attitudes. Ensure you produce quality content to empower the user.

26. GIVE USERS AN EMOTIONAL TRIGGER
TO PERFORM AN ACTION
Facebook does this exceptionally well. Its entire user-interface is
designed to highlight the actions your friends and family are taking
on the site. Since you are obviously emotionally invested in your
friends, you’ll probably feel more compelled to follow suit.

27. Having a solid foundation for testing your site, knowing your users
and wanting to educate, can solve a lot of pain-points in the future.
Invest your time and money into improving your user experiences
and greater results will come further down the line.

28. THANK YOU