2. • Client: The Balsams Grand Resort Hotel
• Marketing Firm: BobDonPaul

3. “How do you adequately convey
the experience of staying at this
world-class all-inclusive hotel in
the White Mountains of New
Hampshire?”
• http://marketinginbloom.com/2011/02/22/marketing-inspiration-the-
balsams-reach-new-customers-with-creative-blogging/

4. – Find someone (a “Resorter”) to stay in the
hotel for an extended period of time and pay
them to tweet, blog, and make videos
constantly about their daily experiences

5. Benefits for the
Resorter will be paid $2,500 (total)
– The Resorter
– You will spend the summer at a beautiful resort - on us
– You will be provided with a room in the hotel
– You will enjoy gourmet food 3 times a day, every day
– You will earn fame as the first "Inn-Bedded Resorter"
ever
– You will potentially attract a national following for
your posts
– Use of a Flip Mino HD and other equipment
http://www.prweb.com/releases/2010/06/prweb4100874.htm

7. • The Balsams next launched a winter campaign
and invited Alex and Luke, a couple already
known in the social media world, to become
Resorters
• http://alexandluke.com/ourstory

8. • After Martin’s stay, the resort saw a 20% booking
increase in August of 2010
• After Alex and Luke’s stay, the hotel’s opening
week of Winter 2010/2011 nearly sold out and was
the busiest holiday weekend in years.
• Since launching the campaign, website traffic has
also doubled.
http://mashable.com/2011/03/08/social-pr-campaigns/