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2.  Joe Holland
Fiancial Analsyst; Kirkpatrick Management Co.,Inc
 Diane Miller, COS
Compliance & Training Specialist; Kirkpatrick Management Co., Inc.
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3. The Revolution
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4. By: SocialMediaBoost
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5.  Social Media
forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other content
(as videos)
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6.  The defining characteristic of Social Media is
the word “Social”
 The “conversation” or social interaction has to
occur on the Web or on some sort of Web
application
 It is out there for the world to see, critique,
comment
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7.  Means of communication
 Delivery of a Message
 5 forms of media prior to Social Media
◦ Print
◦ Recordings
◦ Cinema
◦ Radio
◦ Television
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8.  Online outlet broadcasting to the world
 Use of web-based and mobile technologies
 Platform for delivering the “Social” message
 Anyone can validate, refute, alter or respond
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10.  Facebook-Tops Google in weekly traffic in US
 Twitter – Handles 1.6 billion queries a day
 You Tube – 2nd largest search engine
 Pinterest – Daily users increased by 145%
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16.  Revolution
 Changed the Marketing Industry
 World of Mouth
 Level playing field, voice
 Content monitoring
 Listen, sell
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17.  Radio – 38 years
 TV – 13 years
 Internet – 4 years
 Ipod – 3 years
 Facebook- Less than a year over 200 million
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18.  “What used to be cigarette breaks could turn into
’social media breaks’ as long as there is a clear
signal and IT isn’t looking.” – David Armano
 “Businesses used to have a small suggestion box
near the door that mostly housed dust bunnies and
an occasional piece of gum. Rarely would someone
get back to you. But people can now make a post
from an iPhone or a BlackBerry while they’re sitting
in your restaurant.” – Charles Nelson, President of
Sprinkles Cupcakes
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21.  2/3rds of Online Adults use Social Media
 86% of viewers skip commercials
 No longer search for products/services
 Direct communication
 Does your Brand represent you?
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23.  Commit
 Keep it Energetic
 Network
 Fair Housing
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24.  “A picture says a thousand words”
 Details
 Network
 Fair Housing
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33. www.homeisjchart.com/contest
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34.  http://www.facebook.com/TroyManorCooperati
 www.twitter.com/troymanor
 http://www.youtube.com/user/TroyManor
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35.  Social Networking Service
A social networking service is an online service,
platform, or site that focuses on building and
reflecting of social networks or social relations
among people, who, for example, share interests
and/or activities and people with similar or
somewhat similar interests, backgrounds and/or
activities make their own communities.
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36.  The tools  Utilization of tools
 The What  The How
 One-way  Two-Way
 Channel  Dialogue
Social Media Social Networking
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37.  Engagement
 Conversation
 Relationships
 Interactive
 Emotional
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38.  Catchy slogan, sleek image
 Interaction not presentation
 “Fortune favors the Bold”
 Converse
 Accessibility
 Keep Personal Brands Out of It
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39.  Link your pages
 Ask!
 Keep the atmosphere energetic
 All things in Moderation
 Choose your friends wisely
 Fair Housing
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41.  Listen  Push
 Respond Positively  Never Argue
 Monitor all forums daily  Never ignore negative
comments/reviews
 Be professional, polite
 Don’t fly off the handle
 Know when no response  Never delete a comment
is appropriate  Never pretend to be a
 Set your tone happy customer
accordingly
 Establish a social media
policy
Do Don’t
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43.  http://www.socialnomics.net/ Erik Qualman
 http://creativefan.com/60-informative-social-networki
 http://www.slideshare.net/lindaj4/social-media-is-not
Linda Jackson
 http://socialnetworking.lovetoknow.com/Characteristic
Ryan Dube
 http://blogs.gartner.com/anthony_bradley/2010/01/07
Anthony J. Bradley
 www.skillpath.com (The Social Media Marketing
Conference)
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44.  Joe Holland
http://www.facebook.com/#!/profile.php?id=660
 www.twitter.com/frbama
 Diane Miller
http://www.facebook.com/miller.diane.n
https://twitter.com/dianenmiller205
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45. A copy of this presentation and handout will be
available online under the “Our Services” tab
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