The document provides an overview of a company's mission, vision, strategy, and goals over the next 5 years. The company's mission is to provide quality products using innovative technology and employee input. The vision is to meet customer expectations while improving processes. The strategy has been to regularly update products to keep them fresh. Goals for the next 5 years include expanding production capacity, selecting performance measures, and driving the company's financial structure.

1. Baldwin
C52769
Adriana Mercado
Kirby Coffey

2. Mission Statement
 Our mission is to provide a wide range of quality
products to our customers. We will accomplish our
mission by assessing our products for adequacy,
effectiveness, and efficiency, using innovative
technology. Through review of the company’s
processes for planning and objective setting and for
risk management, internal control, and governance
over the attainment of these objectives, our
employees will give constructive input toward
improved processes and operations. We will maintain
a dynamic, team oriented environment that
encourages personal and professional growth, and
challenges and rewards our employees for excelling
and reaching their full potential.

3. Vision Statement
 Our vision statement is to provide the highest
quality products and services that consistently
meet customers’ expectations and our
competitors’ capabilities while continuously
improving our manufacturing process.
 Increase customer awareness by 20 percent for
the next 5 years.
 Increase customer accessibility by 30 percent
within the next 5 years.
 Reduce our emergency loans completely and
increase our profit margin.

4. Strategy
The strategy that we have used over the past 8
years has been to constantly change the size,
performance, and styles of our products to keep
those products new in our customer’s eyes. WE
only have a few different products but we work
hard to keep these products at a level of quality
that meets our customers needs. Revising these
products and never letting them get outdated. We
never let our age of revision be more than 2 years.
For our industry to be successful in the long run
we are also minimizing our variable costs and
raising our contribution margin.

5. What we learned
• Analyse the market and its competing
products
• Create and execute a strategy
• Coordinate company activities
• The importance of the balanced scorecard
• The market has different segments with
different expectations.

6. Customer Expectation
Our customers always want perfection,
but it is impractical to have “perfect”
products. In many cases we had to
settle for “great” products, but the
better the products, the higher the
costs. Our task was to give customers
great products while still making a
profit.

7. Price Expectations
• Each segment of customers have different
price expectations. One segment might want
inexpensive products while another, seeking
advanced technology, might be willing to pay
higher prices.
• Customers wanting better technology prefer
newer products. The ideal ages for these
market segments are generally less than two
years. Other segments prefer proven
technology. These segments seek older
designs.

8. Age expectations
Age plays an important role in the market:
Each segment has different age
expectations, that is, the length of time
since the product was invented or revised.
Some customers might want brand-new
technology while other customers might
prefer proven technology that has been in
the market for a few years.

9. Emergency Loans
Emergency Loans are often encountered when
last year’s sales forecasts were higher than
actual sales or when the Finance Department
failed to raise funds needed for expenditures like
capacity and automation purchases. We will
eliminate Emergency loans by using our last
year’s sales forecasts and making an exact
estimate of the following year sales.

10. Training
We will invest as much as possible in training our
employees in order to increase our productivity
and have a lower turnover. This will favor our
company’s profits. We use the exact complement
to ensure that we do not put our employees into
overtime and also make as many products as we
can at the level of quality of our customers
desire. Because we invest so much money in
training our employees, our turnover rates are
very low, in fact, the lowest in the market, on
average, over the past 8 years.

11. How we plan to enhance your
investment over the next 5 years
• Acquiring the capital needed to expand assets,
particularly plant and equipment, in order to be able to
raise our production levels and increase our sales.
• Selecting and monitoring performance measures that
support our strategy.
• Setting accounts payable policy and accounts receivable
policy to be able to determine the number of days
between transactions and payments.
• Driving the financial structure of the firm and its
relationship between debt and equity.

12. Thank you
We would like to thank you for the opportunity
to work with your company for the past 8
years. It has been a wonderful, enriching
experience, and if you allow us to stay and
work with your company over the course of
the next 5 years, we guarantee we will not let
you down.