2. INTRO
Founded -7th march 1916, 101 years d
Founded by-Franz Josef, Karl Rapp, Camillo Castiglioni
Headquarters- Munich, Germany
Products-luxury vehicles,sports cars,motorcycles,bicycles
Revenue-94.163 billion euros
Profit-6.910 iin euros
Owner-Stefan Quandt with 29%
Employees-1,24,729
3. HISTORY
Started as aircraft manufacturers
Forced to stop after world war1
Shifted to motorcycles in 1923
Then to automobiles 1928-1929
First Car-Dixi
Extensive aircraft production for world war
Bought ROVER Groups for 6 years
2001-MINI
Later ROLLS ROYCE MOTOR CARS
4. MISSION STATEMENT
“The mission statement up to the year 2020 is to become the worlds
leading provider of premium products and premium services for
individual mobility”
5. NEXT GEN/ i-variants
E cars
BMW i8- hybrid cars
1 series- HATCHBACK
5series- SEDAN & WAGON
7 series SEDAN
X1 COMPACT CROSSOVER SUV
X6 SPORTS ACTIVITY COUPE
Z4 SPORTS ROADSTER