An automated engineering to deploy triple-play content in MDU.

1. Innovative Optimized Solutions
Rapid Content Deployment in MDUs
Kiran Kumar Solipuram
Kevin Challen
November 3, 2012 We deliver Global Engineering Solutions. Efficiently.
31 Nov – 1 Dec, 2011
Sharm El Sheik, Egypt
© 2011 Infotech Enterprises. All Rights Reserved

2. Global FTTx Deployments
A Content is King
Potential Content Segments
G MDU Content Opportunities
E MDU Market Sheet
MDU Content Deployment Challenges
N The Solution & Overview
Stage – I Optimization & Examples
D Stage – II Optimization & Examples
A Value Proposition
Conclusion
© 2011 Infotech Enterprises 2

3. Global FTTx Deployments
2014
150 million
Dec 2010 Global
Dec 2009 Subscribers
98 million
Global
Dec 2009 Subscribers
61 million
Global
Subscribers
Dec 2008
29 million
Global
Subscribers
Dec 2010
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations Source: IDATE
© 2011 Infotech Enterprises 3

4. Content is King
Entertainment
 Online Movies
 Upload / Share / Online Content
 Social networking (photos / videos)
Personal interactivity
 Personal TV
 Video Conferencing
 Video on Demand (VoD / NVoD)
 Network Personal Video Recording
 TV-Commerce
 TV Gaming
Convergent Services
 Multimedia Telephony
 Digital Mobile Videos / Games
 Interactive Messaging
Moving Beyond Triple-play…..Quad-play…..Multi-play
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations Source: Google
© 2011 Infotech Enterprises 4

5. Potential Content Segments
More Content Deployment
Obvious Chose
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 5

6. MDU – Content Opportunities
Viable for Quick
Green / Service
Brownfields Bundling
Major City Customer
Centers - Acquisition
MDUs & Retention
Creating
Very High Massive Reduced
Density Opportunities TCO
for Content
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 6

7. MDU Market Sheet
 680 Million LUs are in MDUs globally
 35% of total market share
 Many major city centres are with MDUs
 USA MDU
o 25% of housing units
 Europe plan
o 70% of living units in MDUs
USA, Europe,
4% 12%
 Singapore plan
Japan,
3%
o More than 90% LUs in MDUs
Rest of
China,
the
22%
World,
59%
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations Source: Corning
© 2011 Infotech Enterprises 7

8. MDU Content Deployment Challenges
Quality of Experience Quality of Content Quality of Service
(QoE) (QoC) (QoS)
 Various building styles & sizes  Optimal power budgets
 Complexity of existing infra  Content aggregation & delivery
 Complexity of fiber routing  Durable & long-lasting installations
 Optimum bends & terminations  Aesthetical designs
“Optimal, Accurate, Faster and Reliable Service Design”
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 8

9. The Solution
Semi – Automated Solution
Semi-automated
 Faster Designs for Rapid Content Deployment
 Rule, Algorithms & Constraints Based
 Low cost & High-quality Product
 Designs optimal signals
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 9

10. Solution Overview
Stage – I Optimization Stage – II Optimization
Desktop Service Plan Construction
Survey & Design Package
2 staged optimized solution
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations Source: Google
© 2011 Infotech Enterprises 10

11. Stage – I Optimization Overview
© 2011 Infotech Enterprises 11

12. Stage – I Optimization
 Outside Plant Desktop Survey:
o Identification of Potential Areas
o MDU Address Verification
o Right of Way (Properties)
o Optimal route to MDUs
o No of Living Units & Bed Rooms
o Information Related to Shared / Common Walls
o Additional Work Prior to Network Creation
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
Source: Google
© 2011 Infotech Enterprises 12

13. Stage – I Optimization Contd..
 In-building Determination:
o Fiber routes in Pathways and Hallways
o Multi-floor / Multi-flat termination
o Feasibility for reduction in bends / connectors
o Service bundling options
o No of units for content provisioning
o Determination of Shared Equipment Locations
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 13

14. Stage – I Optimization Examples
Determination of Various
MDU Details Through
Desktop Survey
Determination of LUs,
Shared / Common Plant
and Additional Work
30%
Optimization
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 14

15. Stage – II Optimization Overview
© 2011 Infotech Enterprises 15

16. Stage – II Optimization
 Service Plan & Design:
o MDU Architecture
• High / Medium / Low rise / Garden-style
o PON or P2P
• Trench / Overhead Route to Internal FDH
• Internal FDH / BFTB / Connectors
• Multi-floor and Multi-flat Fiber Cable Routes
• Termination points for ONTs / STBs
• Link loss / Power budgets
o Fiber routing to each room
30%
Optimization
Optimization will be achieved with and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
Automated Design Tools
All the logos, pictures
Source: Google
© 2011 Infotech Enterprises 16

17. Stage – II Optimization Examples
Overhead Pole Feeding to High-rise
MDU
Overhead Pole Feeding to Garden-Style
MDU
Underground Feeding From Public
RoW
Underground Feeding From Private
RoW
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
Source: Google
© 2011 Infotech Enterprises 17

18. Stage – II Optimization Contd..
 Service Construction Pack:
o Detailed MDU designs
o Bill of Materials / Quantity
o Link Budget Analysis reports
• 1310 / 1490 /1550
o Project Construction Description & Details
o Locations of termination points / boxes
o Snapshots / Photographs
o Protection Management Plan
Optimal distribution
o Instructions to Sub-Contractors
30%
Optimization
Optimization will be achieved with and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
All the logos, pictures
Automated Design Tools
© 2011 Infotech Enterprises 18

19. Stage – II Optimization Examples
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 19

20. Value Proposition
Complete Rule
Based
Improved Quality
Reduce Overall
Engineering Cost
Cost Saving
Reduce Overall
Man-hours
Faster Time to
Market
Automated &
Optimized Rapid
Deployment
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 20

21. Conclusion
 MDUs are obvious choice for service providers – High
density
 Content delivery in MDUs is complicated - Unique MDU
structure
 Content bundling in MDUs need more design insight
 “ONE DESIGN DOES NOT FIT ALL”
 Rapid Content Deployment in MDU needs optimization
& automation
We understand the business needs
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 21

22. Questions…?
All the logos, pictures and images used in the presentation are the ownership of the respective owners, they have been only used for illustrations
© 2011 Infotech Enterprises 22

23. Thank You
Kiran Solipuram
Kiran.solipuram@infotech-enterprises.com
Kevin Challen
Kevin.challen@infotech-enterprises.com
www.infotech-enterprises.com We deliver Global Engineering Solutions. Efficiently.
© 2011 Infotech Enterprises. All Rights Reserved