1. Empathy Map

2. Background Profile
• Age – 31
• College Dropout – attended for 2 years
• Worked as a meter reader for Gas Comp. and
worked at auto shop doing oil changes and
simple auto mechanical work
• Currently working full time as a shuttle driver
and has considering going back to school to
study mechanical engineering

3. What He Said
• “I didn’t want to go to college”
• “My parents wanted me to go to college close
to home”
• “I wanted to be a mechanic”
• “I have little motivation”
• “I don’t want to deal with people”
• “I just need enough money to live and do
things that I want”

4. What He Said
• “I enjoy the outdoors”
• “I enjoy playing video games”
• “I don’t want to be a mechanic anymore”
• “The only class I enjoyed was Asian American
studies”
• “Just drifting by”
• “I don’t like buying books or going to class”

5. How He Thinks & Feels
• Unmotivated and uninspired
• Lack of goals and ambitions
• May feel disconnected with society
• Doesn’t seem to enjoy going to school
• Accepts the simple basic life
• May not know what to do with life and how to
go about accomplishing it

6. How He Thinks & Feels
• Seem apathetic
• Lack confidence
• Going to school is not for me

7. Problem Statements
• Mr. S needs a better way to be personally
motivated
• Mr. S needs a better way to identify and
define meaingful goals
• Mr. S needs a better way to find a greater
sense of meaning in life
• Mr. S needs a better way to experience life

8. Problem Statements
• Mr. S needs a better way to communicate and
express his true desires
• Mr. S needs a better way to imagine who he
ideals wants to be like
• Mr. S needs a better way to exercise discipline
to achieving any goals
• Mr. S needs a better way to discover the few
things he is passionate about and enjoys