1. Thought Leadership ?
K V Ramesh
October 4, 2011
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

2. Thought that reaches the
bottom of the pyramid - Products
…
…
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

3. Thought that reaches the
bottom of the pyramid - Services
…
…
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

4. Integration of Devices - Mobile
…
…
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

5. Integration of Reach - Social Media
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

6. Definition
An Idea that leverages technologies to serve
custom solutions thus creating an industry
Invention is NOT a Must!
Idea - Invention Innovation would Do!
Application - Innovation
Color Branding
Material Smarts (RFID/Storage)
Shape Wooden (Bio-degradable)
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

7. Thought Leadership Framework
Servicing (O & M)
Customer
Addiction
VAS
VAS
VAS
VAS
VAS
VAS
VAS
VAS
VAS
VAS
VAS
Customization & VAS (Analytics)
Applications
Applications
Applications
Applications
Applications
Applications
Applications/Content Segments
Innovation
Domains/Content
Infrastructure/Technologies/Channels Delivery
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

8. Thought Leadership in vogue
Cloud Landscape Content Acquisition
Custom Delivery Usage Analytics Valuable Insight
Apple, Amazon, and Google are classic examples
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

9. A kindling thought
MaaS – Marketing as a Service
Markets
Segment Value Collateral Communication
Identification Proposition Generation Platform
Idea/Offering/Product/Service
An interactive tool that can access databases, apply AI, design site, and build portal
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011

10. Thought Leadership ?!!!
Thank You
© 2011 K V Ramesh the.kvr@gmail.com October 4, 2011