2. Let’sconnect! Whoare we? Why Facebook and Twitter marketing? Howcan we help you? Whyteam up with us?
3. Who are we? Leadership team with +40 years of online experience Gino Lardon information architect expert web applications user experience designer accessibility mobile web functional analysis Telenet, iAnua, The Reference, Axi Stefaan Roets project and program managerfunctional analysisinformation architect certified Prince2 Practitionercertified Scrum Master Truvo, Telenet, iAnua,The Reference, DHL Kim Verhaeghen marketing consultant online communication social media eCRM and email marketing online traffic building Telenet, The House of Marketing, These Days, Nokia, Cap Gemini
4. Social commerce willbe the nextgrowtharea E-commercebuyng and sellingproducts and services online Social Media Online media supportingsocialinteraction and user contributions Social Commerce The monetization of social media withe-commerce
6. Why Facebook Marketing? Morethan 800 millionactiveusersworldwide Morethan4,3 million active users in Belgium 50% of the active users log on everyday Average user spends more than8 hours per month Every month, more than 250 million people engage with Facebook on externalwebsites Number 1 site photosharing, Number 2 site video sharing
7. Why Facebook and Twitter Marketing?What can you get out of it? Serve Add Value Customer-service tool 5 objectives € Sell Grow sales Sales tool Speak Get closer to customers Communication tool Save Save costs Cost-reduction tool SizzleExtend the brand online Brand-building tool Source: Chaffey & Smith, eMarketingeXcellence
8. Howcan we help you?Social marketing areas Platforms (Fan pages) CommunityManagement Strategy Social marketing Analytics Apps Socialcommerce Campaigns