Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference

ADVANCED KEYWORD RESEARCH
LSI MASTERY AND
AUTHORITATIVE CONTENT THEMING
KIM TYRONE AGAPITO
writer@articlescholar.com
fb.com/kimtyroneagapito
#kimoftheworld
kimoftheworld
kim.tyrone.agapito
kimoftheworld.com


What is ADVANCED?


ADVANCED KW Research Process
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Fun and Easy to Produce

Must Be Timely

High Traffic Spikes

Seasonal


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High Value Websites

Produced, Published and
Maintained by Niche Expert

Can Essentially become Authority
Websites

Can Later Have High Direct Traffic


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Fun and Easy to Produce
Can Target Multiple Niches

Banks Highly on Social Media
Traffic
Usually Has a Wide Demographic
Target


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Trends Niche Theme

Specific Broad to Specific Thematic
Can be Based on How to <keyword>
Can be Very
Fresh New Data Top List of <keyword>
Well Sniped
w/o History Relies on Search
Can be Based Heavily Relies on Volume
on Old Data Historical Trends
Social Data
w/ New
Social Interest
Permutation


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Knowing Your Website Type
is the Key to your Keyword Research


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In Order to Find Gems, You First
Need to Collect a Lot of Rocks


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Key to Collecting a Lot of Rocks =
Tools. Why?


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Checking the Keywords of Your Competitors
View Source
Alexa [link]
SpyFu [link]
KeywordSpy [link]
SEODigger [link]

More about Tools on Sort and Analyze Unit


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Populate Competitor Keyword Espionage
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View Source

Alexa



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Keywords Your Competitors are Targeting on PPC / SEO


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Manually Harvest Keywords from Different Sources
Google Keyword Tool [link]
Google Suggest [link]
YouTube Keyword Tool [link]
Keyword Discovery [link]
Wordtracker [link]
Wordpot [link]


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Populate Use Google Keyword Tool
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Google KW Tool Tips
Include / Exclude Terms
Use Exact Match
Remove Sensitive / Not Needed KW Footprints
(brand names)
Target Specific Country / Language
Manipulate Columns
Use Check All FF / Chrome Plugin to Get KW
from Ad Group Ideas [BETA]


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Use Tools to Automatically Populate Your KW List

ScrapeBox [link – Paid Software]

Market Samurai [link] – Free Version Works



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Populate Use ScrapeBox to Scrape KWs
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Massive KW List Building
Thousands to Hundreds of Thousands
Different Niches, Themes, Trends
Different Markets / Local
Scales Up KW Research Dramatically
Find KWs/ Niches / Themes You’ve Never
Considered Before


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Populate KW List


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Sort Keyword Inclusion / Exclusion
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Treating Massive KW List
No Tool Allows You to
Manage This Amount of KWs
Efficiently
With a Little Bit of RegEx /
Already Available Plugins
Notepad++ Can Do Wonders
for KW Research and other
things


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Mark Based on Included Word(s)
[shown]
Mark Based on Excluded Word(s)
Mark Based on KW’s Word Count
Mark Based on KW’s Character
Count, etc


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Analyze


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Test Sort Analyze Analyzing KW Metrics
Social Analyze

Keyword Metrics – Help You Decide the Value of Your KW


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Tools You Can Use


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Test Sort Analyze KW Difficulty
Social Analyze


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Extremely Easy
Easy
Doable
Not The Easiest
Could Be Tough
Difficult
Don’t Waste Your Time


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Tons of Keywords
Massive KW Research
Great Big / Thematic Sites
Great for Long Tails
General Overview : KW
Competition
Great for Sniping Micro
Niches


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Master File w/ All Metrics
Export

Merge
New Master File
Export

Keyword Difficulty Column


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Until You’re Ready to Face Ugly Spreadsheets
with a Lot of Numbers, You’re Not Ready for
a Serious Advanced KW Research


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Add Unique /
Own Variables
Assign Numeric
Values to Non-
numeric Variables
Such as SENuke’s
KW Difficulty
Add Other Factors
to Consider Based
on Your SEO
Strategies, Comp,
Timeframe etc.


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Great KW
Difficulty Scoring
Ranking Analysis
Containing
Important SEO
Factors
You can Easily
Integrate KW
Difficulty Scoring
as it is a Numerical
Value


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Top 10 Serp
Results
Page Authority
Page Linking Root
Domains
Domain Authority
Root Domains
Linking to Root
Domain


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Test Sort Analyze Takeaways on KW Difficulty and
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KW Analysis

It’s Your Research and Ultimately It’s Your Data
Inclusion of Your Own Unique Metrics Based
on Your SEO Strategies / Techniques is Crucial
KW Research is Math and Science – It Involves
Numbers, Permutations and Formulas


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Social Making Your KWs Social and Trendy
Social Analyze

Trends Based Types of Website: News,
Regular Multiple Niche Blogs
Sites That Aim to Stay Relevant, Trendy
and Social
Sites That are Interested in Huge Traffic Spikes
Sites That Run Offers or Campaigns Based on
Trends / Immediate Need (CPAs)


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Why is Social Important?

Social is Important because it Presents
Current, Verifiable, Observable and In-
Your-Face Keyword Data


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It’s the Only Way to Prove Every KW Research
Ninja Tactic You Applied Worked
If it didn’t work, go BACK a FEW steps, you
probably did something wrong:
misinterpreted a data, miscalculated a
metric, underestimated the competition
or overestimated yourself.
Test via PPC (another topic)
Split Testing (another topic)


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Your KW Research (SEO) is ADVANCED
(if)

This is true to ALL SEO Skill Set



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LATENT SEMANTIC INDEXING MASTERY

LSI = Latent Semantic Indexing


date
I want to go on a date with you.
What’s the date today?

notebook
The kid turned her notebook into a
coloring book.
My notebook is an Intel Core i7
MSI.


types
Website types and the primary keywords you’re
going to target are inter-related.
The guy types fast because his paper is due today.

apocalypse
marvel, apocalypse, thanos, x-
men, avengers, iron man, fantastic four
walking dead, apocalypse, zombie, left 4
dead, resident evil


LSI is Google’s sh*t to fully understand my
sh*t, correlate it to that guy’s sh*t with that girl’s sh*t
and differentiate his sh*t from your sh*t…


…where sh*t can be:
query, content, metas, tags, captions, keywords etc.


LSI Keywords Tips
Semantically related terms
Use niche jargon / industry standard terms
Popular mother KWs when
Brand names whens
Celebrities, industry leaders / pioneers


Tools for LSI Keyword Suggestion?
You don’t need a tool for that.


Visuwords


Authoritative Content Theming

What?
Technique to Improve Your Site’s Integrity and
Authority
A Way to Streamline Your Content
A Method to Keep Your Pages and Posts Focused
It Directs Your Website to a Purpose (whatever
that is).



Why?
Build Authority
Total Niche Domination
Promote Branding
User Trust and Loyalty
Search Engine Trust
Potential to Go Viral



How?
Write Quality, Quantity and Original Content
Semantically Related Themes or Subjects
Be Generous in Linking Based on Relevancy
Be Generous in Linking Based on Obligation
(Creative Commons etc)
Write on Other Sites About the Same Theme



When?
As Often as You Can
Every Time There is a Big Issue That All Industry
Players / News Sources Will be Talking About
Every Time You Come Up with a Unique Idea for
Content
Whenever There is a Question That Google Finds
Hard to Answer



Who?
You
Hire Real Writers
Ghost Writers
Guest Authors and Bloggers
Crowdsource When You Can

LSI MASTERY AND
KIM TYRONE AGAPITO
writer@articlescholar.com kimoftheworld
fb.com/kimtyroneagapito kim.tyrone.agapito
#kimoftheworld kimoftheworld.com

Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference

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