Presentation held at annual Digital Days at Business Academy Aarhus.

1. Digital Design
Power-uPs!
20.03.2014
Kim Bjørn
Head of Digital Design
Ekstra Bladet
twitter.com/designchefen
Power-u

2. Curiosity ...

3. not interaction
but reaction ...

5. Design is more about observing
the world around you, than about
personal creativity.
Cam Shaw

8. Make it easy!
Experiencing stuff & finding stuff

27. Navigation
Choices
Purpose
Minimal
Normality

35. radiate the
core essence!

39. Design is thinking made visual.
Soul Bass (1920-1996)

52. 85de fire designparametre · smukkere grafisk design
Fotografiet her til højre har jeg
reduceret til nogle få streger i
tegningen yderst til højre. Det
har jeg gjort for at vise dig,at
det ændrer grundform fra
hovedsageligt en firkant til
(nedenunder) en firkant med
en oval,der fylder kvadratet
helt ud. Den runde form bliver
med andre ord mere domine-
rende i den beskårne udgave.
Det har betydning når du
vurderer dine fotos i sammen-
hæng med designets andre
elementer. Se nogle eksempler
på næste opslag.
Læg mærke til at formen ændrer sig,
når du beskærer et foto

53. tHe
Power
oF
3

54. 3
Levels
Colors
Fontsizes
Verticals
Horisontals
Options

55. Priority
Perceptual layers
Timelining
Contrasts
Gestalt

78. Colors
Harmony
Contrast
Functionality
Identity

100. Rød
Agression, ophidselse, høj aktivitet, dynamik,
vinder, leder, krig, energi, styrke, kærlighed,
passion, erotik.
Øger blodtryk og åndedrætsfrekvens.
Bringer elementer til forgrunden.
Til aktive elementer som “Køb!”, “Klik her” ...

101. Orange
Opmuntrende, optimisme, livsglæde, solskin,
fascination, entusiasme, succes, stimulation,
helse, ungdommelig.
Stimulerer mental aktivitet og appetit.
Øger iltoptagelsen.
Bringer elementer til forgrunden.

103. Typography
Simplicity
Space
Sizes

111. Change
demands
attention!

112. Change
Responsive design, breakpoints
Landscape vs. portrait
Parallax scrolling
Rollover vs. touch (userfeedback or -info:
when to know what to do)
You as the designer respond to change

113. landscape portrait

124. less is more ...

125. Less is more
Flat vs. skeumorphic UI
Micro-ux
CSS
Frameworks

136. A designer knows she has achieved
perfection not when there is nothing
left to add, but when there is nothing
left to take away.
Antoinè De Saint-Exupéry

145. Making the simple complicated
is commonplace ...
... making the complicated simple,
awesomely simple, that’s creativity.
Charles Mingus

155. think big,
sketch small

157. Creativity is allowing yourself
to make mistakes.
Art is knowing which ones to keep.
Scott Adams · ‘The Dilbert Principle’ US cartoonist (1957-)

159. Make it easy
for yourself!
Tools ...

188. it’s not about how.
it’s about why
and when.

192. Design is making choices
Skill is know-how ...
Excellence is making the right choices ...
Why should the user spend time here?
Why should they bother?
Why choose THOSE colors/fonts/etc?
When should you use what?