2. What is SLIDESHARE?
A free media website which
enables you to upload your
professional videos and slideshow
presentations.
Unlike YouTube, the emphasis is more on
presentations though professional video is
permitted and shared.
3. Why use SLIDESHARE?
Slideshare is a respected
network known for its quality and
emphasis on tutorials and
presentations.
It even currently ranks #2 in
Google for the search term
“presentation”!
5. How to use SLIDESHARE
Create presentations out of your
best blog posts on your site in
PowerPoint.
6. STEP 1:Sign up, fill out profile
• In your profile you can include a
link back to your website's URL
• Choose some tags to describe you,
include an image for you/your
company/site, etc.
7. STEP 2:Create a must-read title
• The title to your SlideShare
presentation is just as important as
an email subject line.
Your audience could decide whether or
not to open your presentation based on
your title.
8. Tip: Don’t forget to add a detailed description to make your
content more discoverable in search.
Write a clear, yet enticing, title.
Make sure your title accurately describes—
and sells—your content.
9. STEP 3:Go and Find Great Visuals
• Visual is viral: Images are processed
by the brain 60,000x faster than text,
and get shared more on social media.
• SlideShare is the only place that
allows you to share your expertise in a
visual manner, so that it truly
resonates with your audience.
10. STEP 4:Create Slides & Content
• Whatever your topic, make sure the
information you provide is worthy of
another person’s time.
• Create content that you’re proud to
share and your presentation will get
noticed.
11. Give your audience a carrot
SlideShares that inform, inspire and educate attract the most views.
Give your audience something they can learn from.
Tip: Make sure your content can be understood on
its own, without the aid of a live speaker.
Share your
insights, stories,
ideasand
knowledge
View& join
topical Upload
Campaigns.
Write on popular
or trending topics
12. Breathe new life into your
existing contentYou likely have content -- whether it be blog posts and newsletters or white papers
and data -- already published. Turn them into visual SlideShares to give them new
life! Here are tips for repurposing content on SlideShare:
Tip: Use your new content to promote your old.
Include links back to the original content and vice versa.
1. Customize
your content
2. Don’t replace
—supplement
3. Create a
theme
Use visuals and large text
that’s readable in the
SlideShare player to
transform your old
content into something
that will excel on
SlideShare.
Online readers like to
quickly view visual
content. Tease out
interesting stats, key
points and quotes to
share on SlideShare.
Create a consistent
visual theme your
viewers can recognize
and associate with you.
13. STEP 5: Add call to action links
• At the end of your presentation, you
should add several clickable links to
serve as calls to action.
• You can encourage people to visit
your website, suggest that people
follow you on social media or
ask people to sign up for your email
list.
14. STEP 6: Share & Go Viral
• When it’s time to upload your
presentation, make sure that you fill
out all the information like the tags
and description.
• Apparently the more keywords you
enter, the better.
15. Spread Your Content
Far and Wide
Great content is not great until it reaches the right audience.
Embed on the Web
Expand your reach by embedding your
SlideShares in blog articles, company
websites, LinkedIn posts and more
Be Social
Reach more viewers by sharing your
SlideShare content on other social media
platforms, like LinkedIn, Facebook, Twitter
and more
Tip: Connect your social media accounts to your SlideShare account so your network
can see your updates and help your content go viral!
16. Increase Your Virality
Once you’re done sharing on social media channels, try these additional tips to give
your deck that extra boost of virality:
1. Include a CTA.
Promote and link to
your other content on
SlideShare at the end of
your presentations.
2. Engage with your
audience.
Respond to comments
and engage with your
fans -- it’ll help you gain
more followers!
3. Resurface your
SlideShares.
Your content likely has
lasting appeal. Keeping
re- sharing it, especially
when it relates to a
current trend.
17. 1. Resonate with your
audience
2. Reach a wide
audience
3. Capture
professional
opportunities
Visual is viral. Amplify your
message with compelling
visual content that sets you
apart and captures the
attention of your audience.
Leverage SlideShare’s SEO
muscle power to boost your
search visibility. Benefit from
ongoing reach that goes
beyond the initial share.
Over 70% of SlideShare
traffic comes via targeted
search. Connect with people
actively seeking your
content, and drive business
leads, traffic for your blog
or website, and speaking or
professional opportunities.
70%
SLIDESHARE can help you: