This document provides information on why email marketing is effective and how to maximize an Ask Patty certification in email marketing. It discusses how email marketing can be used to build relationships, inform customers, and grow a business. It emphasizes getting permission, maintaining a clean email list, and not over-emailing customers. The document also offers email marketing services including setup, template customization, content development, and reporting analysis.

1. AskPatty.com, Inc. Certified Female Friendly® Presenter : Kim Walker, In Your Corner Marketing “ Maximizing Your Ask Patty Certification in Email Marketing”

2. Why Email Marketing? CONNECT: To build relationships through effective communication. It takes an average of 7 touches to convert to a sale. Do you want to do that through newspaper/magazine ads, radio or effective email? It costs 6-7 times more to gain than to retain. INFORM: Those buying into your message. Develop lists based on reader preferences, choose an effective email format/content and deciding what day/time to send your email. GROW: Your business through thoughtful marketing and analysis/follow-up. Track and improve deliverability, increase opens, clicks and forwards as well as reducing unsubscribe requests. Maintaining/growing your list.

5. Why Email Marketing? The catch? Permission! “ It’s always better to ask forgiveness than permission.” = WRONG! To succeed in Email Marketing you must do it the right way. The right way is to always ask permission, keep a clean “integrity based” email list and don’t email your list too often! To maintain positive perceptions about your business, not negative ones, you should practice email marketing NOT spam marketing. Consumers define Spam!

10. Connect With Me! Facebook (become a fan!): facebook.com/inyourcorner Twitter (follow me!): twitter.com/kimmikay Linked In: linkedin.com/in/kimmik Website: www.inyourcornermarketing.com Modern: kim@inyourcornermarketing.com Dinosaur: 919-602-6942

11. Questions ??