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Karma Cola Case Study
- 5. © Red Bee Media Ltd. 2014
Solution (Organic)
- 8. We hired a community
manager with expertise in
the area and focused on
creating a smaller more
engaged community
before focusing on growth.
- 9. We selected 3
platforms and created
a bespoke content
strategy for each,
based on social
audience data
collected during our
audit.
- 16. •An 46% increase in
average impressions
per tweet
•A 76% increase in
overall Twitter
followers
- 18. © Red Bee Media Ltd. 2014
Solution (Paid)
- 19. Honest Burgers created a
Karma Cola special over
summer. We chose to
spend a very small amount
on Twitter ads to raise
awareness of the special
- 21. We created a series of
short attention grabbing
gifs for use on Twitter, and
A/B tested them on
different audience
segments
- 22. We tested our creative
within our own
community before soft
launching our Twitter
campaign
- 26. For spend of under £200
we generated over 7k
engagements.
- 27. It went on to become the
most popular Honest
Burgers special to date.