crowdsourcing

1. crowdsourcing
limits and possibilities
Thursday, January 23, 14

2. crowdsourcing
the hype
default is democratic
> the sum of the individuals
= wisdom
Thursday, January 23, 14

3. crowdsourcing:
#fails
increase existing disparities
circulate hate
“lick this”
Thursday, January 23, 14

4. lego crowdsourcing in
two acts
Thursday, January 23, 14

5. corporate crowdsourcing
•
•
The Lego Crowdsourcing Objective
•
Their simple objectives were to increase the
number of product ideas while also
improving on their customer
engagement.
Thursday, January 23, 14
Lego has become a mammoth of the toy industry,
but a nimble mammoth. After prototyping, testing,
and refining their concept for three years in Japan,
Lego has recently gone global with the betaversion of its Cuusoo crowdsourcing
platform.

6. Thursday, January 23, 14

7. act 2: bionicles
Thursday, January 23, 14

8. • take Maori words, symbols, mythology and
use for toys and made up worlds
• mix with other Pacific Island cultures
• fabricated cultural values, histories and
norms
Thursday, January 23, 14

9. Maori crowdsourcing
• various Maori groups together asked Lego
to talk to them
• “hacker” / “cyberterrorist” took down site
• lego negotiates
• conversations / changes happen
Thursday, January 23, 14

10. information, crowds, technology
Thursday, January 23, 14

11. what happens next?
Thursday, January 23, 14

12. Ushahidi
http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html
Thursday, January 23, 14