1. Welcome to Sponsors: WiFi: SCPR_Guest_WLAN Hashtag: #pubcampwest

2. Reaching the Whole Community How do we efficiently and authentically cover issues and aspiration Success stories: projects that actually reached a diverse audience How to bridge the digital divide The future of membership

3. Integrating Online Audience engagement and insight in content creation How to engage those who are not online Innovation vs. the basics: which is more important? How should broadcast content (scripts, videos) be displayed online Encouraging effective media consumption Innovation labs The pitch: How to get your GM to

4. Election 2012 Engaging non-voters Beyond the horserace Bringing in total diversity: race, gender, age, etc Representing community priorities