4. Movitation, Action and Giving in Context
You help us spread the word and encourage
participation through your networks.
WHY IT WORKS
5. is
designed
around
these
core
digital
principles
1. Low-‐cost
dona1on
opportuni1es
2. Reduced
Fric3on
—
Give
easily
anywhere
(website,
giving
widget,
mobile,
tablet)
3. Giving
in
Context
of
a
larger
social
benefit
event
6. Objectives
• Make it quick and easy to give to one or many nonprofits
• Use social to drive donations
• Drive gifts from new donors and inactive donors
• Track success in real-time through leaderboards and
individual reporting for nonprofits
7. Success in other regions
Sarasota, FL:
• $2.8M+
• 24 Countries
Richmond, VA:
• Raised $1.5M 3st
Year
• Added event
component to drive
visibility
Dallas, TX:
• $25M+
• 25% 1st Time
Donors in 5th Yr.
San Diego,
CA:
$2.1M
• Driven by Social
Media
• 25% New Donors
8. Website Preview
Donors will quickly be able to find their favorite
organization(s), and quickly give to one or more all
in one simple giving page.
All pages will be optimized for giving from standard
browsers, mobile devices and tablets.
10. Leaderboards
Giving in Context
The leaderboard will be
the hub of all donation
activity on May 6th.
Those who start strong on
the leaderboard, tend to
get more exposure and
a r e m o r e l i k e l y t o
received gifts from lapsed
or first-time donors.
CONTEXTUAL
MOTIVATION
12. • Available
via
Unique
Hyperlink
• Real-‐1me
updates
Example:
hGps://reports.kimbia.com/datafeed/rest/v01/report.xls?
u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS
Donor Data
13. Find the Embed Code At the bottom of each
donation form, there
will be an “EMBED
THIS FORM” button,
and one-click links to
share this page with
social networks.
14. Copy the Embed Code
<Embed> on your sites
At the bottom of each donation
form, there will be an “EMBED
THIS FORM” butWhen clicked,
the “EMBED THIS FORM”
button shows a one-line snippet
of code.
This can be copied and pasted
just like a YouTube Clip, and
one-click links to share this
page with social networks.
15. On Your Page
Organizations can grab
the code for their donation
widget and place it directly
onto their own sites.
All donations made on
these forms will count
towards the challenge
goals.
17. WAY S T O G I V E
Get the
word out
Preparation
and initial
engagement
Countdown!
Active
promotion
The big day
Social media
blitz and event
experience
18. • Mention supporters
by linking to their
profiles
• Boost visibility on
social media by
participating in
community foundation
and partner social
promotions
• Capitalize on media
coverage by sharing
local/national stories
Leverage your
network—and those
of your supporters
Next 20 days
• Contribute to social and media campaigns ramping
up to the event
• Involve your social network in spreading the word to
their social networks
• Reach out to potential contributors in your cause
• Send a countdown eblast
• Update your homepage promotion
• Share each other’s promotional activities (share, like,
retweet, pin, comment) to improve visibility
Countdown!
Active promotion
21. • Coordinate
communications
and keep
conversation going
Invite sharing
• Ask questions that
encourage comments
• Use your website
promote the giving
form, social media,
and real-time info
Sustain and amplify
momentum online
One to two weeks before the event
• Ramp up your social media promotions and engage
your networks to give, advocate and spread the word
• Send a reminder eblast
• Embed the giving form on your website
• Update your homepage promotion
The big day
Social media blitz
22. • Coordinate
communications
and keep
conversation going
Invite sharing
• Ask questions that
encourage comments
• Use your website
promote the giving
form, social media,
and real-time info
Sustain and amplify
momentum online
One to two weeks before the event
• Ramp up your social media promotions and engage
your networks to give, advocate and spread the word
• Send a reminder eblast
• Embed the giving form on your website
• Update your homepage promotion
The big day
Social media blitz
23. • Share your thanks
and drop names
• Promote contests
and prizes to
motivate your network
• Use urgency to
encourage giving (“We
need 3 gifts to reach
100 supporters!”)
• Mix visuals and text
posts to keep it fun
and informative
Go viral!
May 6
• Share hourly posts on event progress
• Promote the event and giving form on your
homepage
• Share each other’s media stories and giving day
milestones on your site and social profiles
• Promote contests, prizes and opportunities
The big day
Social media blitz
24. Social media
Tools and resources
Follow
@GiveLocal2014
Friend
GiveLocalAmerica
# Tag
#GiveLocalAmerica
25. Prizes!
$20,000 in prize money
Top 4 organizations with the most unique donors will
receive $5,000 prize.*
If there is a tie, the prize will be split amongst the
winners.
