In this webinar, Kimbia's Taylor Shanklin gives you tips to get the most out of your sustained giving program.

1. Get Out Of Your Own Way
“GOOYOW”
Webinar Series
• 4 Parts in June – each only 15 minutes
• Taylor Shanklin, aka “T-Shank”
• Director of Marketing Strategy @Kimbia
• Online Fundraising Is Our Jam!
• Favorite things: Coffee, chocolate, digital trends
• On ”The Twitter” @kimbiainc @tshankcycles
• www. Kimbia.com

2. Practicality: 3 Tips, Each Time
Things you can do now
Today’s Topic:
Sustained Giving
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3. Sustained Giving Poll:
Do you feel like you are leaving money on the table?
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4. Tip #1: Define your model, connect to impact
Models
• Specific Impact
• Recurring revenue /
Evergreen impact
Show Impact
• Focus on the need
• Keep the messaging clear,
concise, simple
• Prove your differentiators
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5. Tip #2: Make it Simple To Do
Use Technology to automate the
process
• Clear call to action / monthly giving
selector on same page as your one-
time form
• Prefill historical donor and billing
information for returning donors
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6. Tip #3: Segment and Upgrade Appropriately
Segment
• Look at your data and patterns of donor
behavior including frequency and
amount
• Donors in past 3 months, 6 months, 12
months, lapsed sustainers – different
messages
Upgrade over time
• By a small amount every 6-12 months
• Example: $21/month >> $23/month
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7. GREAT EXAMPLES IN ACTION
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8. Next Up on “GOOYOW”!
Thank you for joining today!
June 8 @ 11 AM CT – Are you annoyed by your own donation form?
June 15 @ 11 AM CT – Event registration DOs and DONTs
June 22 @ 11 AM CT – Work on your core: How to grow your sustained giving program
June 29 @ 11 AM CT – Communicate effectively within your organization to create growth
Want to see a demo of how Kimbia can help you love your donation form? Visit Kimbia.com
Email us: info@kimbia.com
Question for T-Shank?: taylor@kimbia.com
#KimbiaWebinars #GOOYOW @KimbiaInc