In the second part of the Get Out Of Your Own Way (#GOOYOW) webinar series, Kimbia's Taylor Shanklin gives her tips on making your event registration process as easy as possible.

1. Get Out Of Your Own Way
“GOOYOW”
Webinar Series
• 4 Parts in June – each only 15 minutes
• Taylor Shanklin, aka “T-Shank”
• Director of Marketing Strategy @Kimbia
• Online Fundraising Is Our Jam!
• Favorite things: Coffee, chocolate, digital trends
• On ”The Twitter” @kimbiainc @tshankcycles
• www. Kimbia.com

2. Practicality: 3 Tips, Each Time
Things you can do now
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3. Poll: Could Cramer figure out how to register for your
event?
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4. Tip #1: Don’t Ask Too Many Questions
• Do make it as easy as
possible to get registered
(only essential information)
• Do ask for information in a
follow up survey
• Use a tool that doesn’t
require a login during
registration
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5. Tip #2: Don’t leave them wondering what to do
Do: Set Clear Expecations
• Set fundraising goal during the
registration process, show examples
of levels of impact for goal levels
• Then immediately after registration,
give them steps on what to do next
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6. Tip #3: Don’t leave incentives off the table
Do: Give Discount Codes & Incentives
• People love a sale
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7. GREAT EXAMPLES IN ACTION
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8. Next Up on “GOOYOW”!
Thank you for joining today!
June 8 @ 11 AM CT – Are you annoyed by your own donation form?
June 15 @ 11 AM CT – Event registration DOs and DONTs
June 22 @ 11 AM CT – Work on your core: How to grow your sustained giving program
June 29 @ 11 AM CT – Communicate effectively within your organization to create growth
Want to see a demo of how Kimbia can help you love your donation form? Visit Kimbia.com
Email us: info@kimbia.com
Question for T-Shank?: taylor@kimbia.com
#KimbiaWebinars #GOOYOW @KimbiaInc