1. Tweet it, Post it, Pin
it: The Role of
Social Media in
Leadership
Kimberly Wilmot Voss, PhD
Associate Professor
Area Coordinator of Journalism

2. Western Union = Twitter

3. Using Social Media
• Professional development
• Creating content
• Creating publicity
• Building audience & community
• Noting analytics
• Promoting interests & research

4. Social Media is Here to Stay
• Texting turned 20
• Blogging has a history
• In 2013: 30% increase in the time
spent on social media
• Pinterest: Increased 1,698%
• Pope is on Twitter
• 74% of teens = smart phone

5. Kinds of Social Networks

6. Use By Journalists

7. Use By Readers

8. Other Professions
•Police: Catching criminals
•Movies: 72% make online
comments
•Politics: Campaigns & FLOTUS
•NASA offers social media
credentials

9. Recommendations
• Blogger
• Twitter & Vine
• Facebook & Instagram
• Pinterest
• Academia.edu & Linkedin
• Slideshare
• Storify

10. My Strategy
• Find time & be consistent
• Focus on specific areas
• Think visually & short
• Proofread

11. The Social Part
•Academic networking
•Academic friendships
•Public/Media role
•New research areas
•Adds to teaching

12. Facebook & Communication

13. Personal & professional

14. Pinterest, Google+, MySpace

15. Reminders
• It is social
• It is a public forum
• Follow others

17. The Future

18. Women’s History Month
•Blog: Original Content
•Pin to Board & connect back to
blog
•Tweet the Pin
•Share on Facebook

19. Leadership: Letting Go
•Greenpeace Lesson

20. My Challenge
•Try a new social media
•Build an audience
•My Academia.edu: Newsletter
articles on getting started