2. • Company and Campaign Overview
• Goals and Strategies
• Outcomes and Measurements By Week
• Sales Figures
• Google Analytics
• Learning Objectives
• Group and Client Dynamics
• Recommendations
Agenda
3. • Jimmi's Bar and Grill is a neighborhood bar located in
Fullerton, California.
• James Bak, the client, has owned the establishment for
13 years.
• Jimmi's Bar and Grill sells a variety of alcoholic
beverages which include beer, wine, shots, and mixed
drinks.
Company Overview
4. • Do not exceed an average CPC of $1.00
• Achieve a CTR of over 1.2%
• Maintain an average position of 1.2.
• Achieve 250 Clicks
• Spend $250 budget
Campaign Overview
5. • Increase alcoholic beverage sales from $150,000
to $180,000
• Increase brand identity of Jimmi's Bar and Grill
• Have more college students come to the
establishment
Campaign Goals
6. • Adjusting keywords from phrase exact matches to
more general words to all the campaigns
• Adding additional ads to the Brand campaign
• Deleting and creating ads from the Promotions
Campaign
• Adding more keywords to the Entertainment
Campaign
Evolution Strategies
14. Jimmi's Bar & Grill Sales Figures
0
5000
10000
15000
20000
25000
Monthly Sales Figures
January
Feburary
March
April
2012 Monthly Sales Figures
15. • The most popular content page was the homepage
• Los Angeles, Fullerton, Anaheim were the top 3 cities for
the website
• 912 Page Views
o 2.45 pages per visit lasting 1:26
• 373 Total Visitors
o 86.6% new visitors
Google Analytics
17. • Effective keywords involving the brand
• Budget allocation to Brand Campaign
• Ineffective words from Entertainment
Campaign
• Struggle with Promotions Campaign
Successes and Problems
18. • Running Google AdWords campaign
• Understanding Google Analytics
• Developed insight into consumer behavior
• Allocating a budget
Learning Objectives
19. • Our group worked well together
• We divided up the parts equally
• Had personal meeting to make pre-campaign
and post-campaign
• Went on Google Docs to discuss keywords
and creation of ads
Group Dynamics
20. • Two of our group members were related to the client
which allowed easy access for a personal meeting
• We discussed our AdWords strategy, Google
Analytics, and the website
• The client gave the team freedom to advertise on
AdWords
Client Dynamics
21. • Increased involvement with the website
• Increased social media affiliation
• Additional marketing at colleges to get
younger demographic
Recommendations