3. Management is a science and art, why so named because the
two are inseparable. Management as a science, because it has
been studied for a long time, and has been organized into a
theory. This is because in it describes the management of
symptoms, these symptoms are then examined using the
scientific method is formulated in the form of principles
embodies in the form of a theory.
Moderate management as an art, here the view that in the work
necessary to achieve a goal together with others, well, how to
instruct the others to cooperate. By the very nature of human
activity in general is managing (set) to set up an art needed
here, how others need to work towards a common goal.

5. Are there any qualities that you think
should be added to this list?
Corrective to achieve goals

6. Which of these qualities can be acquired?
Which must you be born with?
I think A,B,and C is the must
A. Being descisive: able to make quick decicion
B. Being efficient: doing things quickly, not leaving
task unfinished,having a tidy
desk,and so on
C. Being friendly and sociable

7. 1b Reading
This text summarizes some of Peter Drucker’s view on
management. As you read about his description of
the work of a manager, decide whether the five
different functions he mentions require the four
qualities you selected in your discussion, or others you
did not choose.
Drucker’s first point (setting objectives and developing
strategies) prasumably requires qualities: having good
ideas, being competent, being
logical, rational, analytical, and being decisive
The second point (organizing) presumably also requires :
being competent, being logical, rational, analytical and
being persuasive.

8. The third point (motivation and
communication) embraces: being
able to motivate and inspire and
lead people, being able to
communicate with people and being
persuasive and probably being
friendly and sociable.
And the fourth point (measuring
performance) probably requires :
being competent, and being logical,
rational, and analytical.
The fifth point (developing people)
might requires: being competent,
being able to motivate, and inspire
and lead people, being able to
communicate with people and being
persuasive.

9. 1c Vocabulary

10. 1d Vocabulary
Allocate resources/people
Communicate information/decisions
Develop strategies/people/subordinates
Make decisions
Measure performance
Motivate people
Perform jobs
Set objectives
Supervise subordinates

11. 2 Meetings

12. 2a Reading
Read the computer journalist Robert X. Cringely’s
description of the management style at IBM. Is
he positive or negative about IBM’s working
culture?
Robert Cringely’s history of the personal computer
industry is very informative, in places very critical,
and also very funny. In this extract, he is extremely
negative about IBM,saying that they put much too
much effort into management and worrying about the
possibility of making bad decisions, and not enough
into producing good, competitively-priced product.

13. 1. Every IBM employee’s ambition is apparently to
become a manager
It seems as if the people who work for IBM are more
interested in being regarded as a manager than as a
computer designer or technician.
2. IBM makes management the company’s single
biggest business
IBM’s corporate culture seems to place more
emphasis on management than on developing and
selling the company’s products.
3. IBM executives manage the design and writing of
software
IBM’s managers don’t actually do the work of
designing and writing software themselves, but
organize and supervise the people who do it.

14. 4. IBM products aren’t often very competitive
IBM products are rarely as good or as cheap as
similar products made by their competitor.
5. The safety net at IBM is so big it is hard to
make a bad decision
There is an extensive hierarchy and a system of
checks and controls which ensures that bad
decisions are generally avoided (but good
decisions also take a very long time to make).
6. This will be the source of the company’s
ultimate downfall
The slowness of IBM’s decisions-making
process (and the consequent lack of
competitiveness of their products) will
eventually destroy the company

15. 2c Vocabulary
Find words in the text that mean the same as the words or expression
below
1. Seemingly = apparently
2. Computer programs = software
3. Work,time and energy = effort
4. Computers (and other machines) = hardware
5. Young workers still learning their jobs = trainees
6. Knowledge and skill = expertise
7. Level or strata = layers
8. To make certain that something is true = verify
9. Corrected or slightly changed = amended
10. Collapse or failure = down fall

16. 3d Discussion
After reading and hearing about management, do you
think you have the right skills to be a manager? Would
you be able, for example, to set objectives, motivate and
coordinate the staff, and manage a department store, or
a computer manufacture?
Basiclly every individual has the potential to become
managers. However, to become a good manager who
can motivate staff, control and influence others there
are several criteria a good manager are has the soul
leader.
And profit-oriented comperate
objective, innovative, objective, splurge on the
company, capable of working climate conductive etc.

17. THANK YOU FOR YOUR
ATTENTION