Really, Really Basic SEO

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The document provides an overview of really basic search engine optimization (SEO) fundamentals. It discusses how search engines work to help human readers find relevant content, and the importance of signals from humans like links and user engagement. The presentation covers both on-site tactics like optimizing site structure, meta tags and internal linking, and off-site tactics like getting links from larger, more trusted sites. The goal is to help search engines understand a site's content and provide it to the right people.

Technologie Design

=

=
REALLY, REALLY =
BASIC SEO
FinCon12
FUNDAMENTALS OF SEARCH ENGINE
OPTIMIZATION

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< >

=
ABOUT US

+ GREG GO + Will chen + Ben edwards + Ryan Guina
Wise Bread Wise Bread Money Smart Life Cash Money Life

REALLY, REALLY BASIC SEO – FINCON12

=
AGENDA
Big Picture Tactics Hands On

The mission of search engines On- and off-site tactics that Questions?
is to help HUMAN actually make a
readers find content. difference.

REALLY, REALLY BASIC SEO – FINCON12

=
THE BIG PICTURE

How Search Results
How results are organized.

Search Signals
Bigger is better.

Engines For Humans
It’s the people that matter.

Algorithm Tweaks
Work Always improving.

REALLY, REALLY BASIC SEO – FINCON12

=
SEARCH ENGINE SHARE
Period: February - April 2012
Source: statowl.com

3%
16%

81% Google

16% Yahoo / Bing

3% Other
(AOL, Ask, Baidu, etc)
81%
Google Yahoo/Bing Other

REALLY, REALLY BASIC SEO – FINCON12

=
SEARCH RESULTS RANKS

REALLY, REALLY BASIC SEO – FINCON12

=
WHO LINKS TO YOU

Bigger = Trusted = Better
REALLY, REALLY BASIC SEO – FINCON12

=
GOOGLE’S TESTING CYCLE

REALLY, REALLY BASIC SEO – FINCON12

=
SIGNALS FROM HUMANS

REALLY, REALLY BASIC SEO – FINCON12

=
GOOGLE ALGORITHM

Source: seomoz.org

Algorithm constantly tweaked
REALLY, REALLY BASIC SEO – FINCON12

=
THE TACTICS

What On your site
Help search engines understand.

You
Should Off your site
Get links from trusted (bigger) sites.

Do
REALLY, REALLY BASIC SEO – FINCON12

=
THE TACTICS: ON SITE

Site structure
On Think “website,” not “blog.”

Meta tags

Site
Title and meta description.

Article focus
Answer one question per article.

Tactics Deep links
Path to related content.

REALLY, REALLY BASIC SEO – FINCON12

=
SITE STRUCTURE

What’s great

1. “Start Here”
2. Topics based on reader needs.

REALLY, REALLY BASIC SEO – FINCON12

=
TITLE & META DESCRIPTION

REALLY, REALLY BASIC SEO – FINCON12

=
HYPER FOCUSED ARTICLES

How to… ?
Should i… ?

REALLY, REALLY BASIC SEO – FINCON12

=
DEEP LINKS: LINK TO SELF
Two examples from Freemoneyfinance.com

REALLY, REALLY BASIC SEO – FINCON12

=
THE TACTICS: OFF SITE

Links links links
OFF Each link = vote for your site.

Bigger is better
SITE One big link > 10 small ones.

TACTICS Expand your circles
Find authority in related niches.

REALLY, REALLY BASIC SEO – FINCON12

=
related blogs

REALLY, REALLY BASIC SEO – FINCON12

=
HOW TO GET LINKS

1. Link roundup
2. Guest post
By building
3. Syndication relationships

REALLY, REALLY BASIC SEO – FINCON12

=
WORKSHOP

Let’s get our
hands dirty

REALLY, REALLY BASIC SEO – FINCON12

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Really, Really Basic SEO

1. = = REALLY, REALLY = BASIC SEO FinCon12 FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION > < >

2. = ABOUT US + GREG GO + Will chen + Ben edwards + Ryan Guina Wise Bread Wise Bread Money Smart Life Cash Money Life REALLY, REALLY BASIC SEO – FINCON12

3. = AGENDA Big Picture Tactics Hands On The mission of search engines On- and off-site tactics that Questions? is to help HUMAN actually make a readers find content. difference. REALLY, REALLY BASIC SEO – FINCON12

4. = THE BIG PICTURE How Search Results How results are organized. Search Signals Bigger is better. Engines For Humans It’s the people that matter. Algorithm Tweaks Work Always improving. REALLY, REALLY BASIC SEO – FINCON12

5. = SEARCH ENGINE SHARE Period: February - April 2012 Source: statowl.com 3% 16% 81% Google 16% Yahoo / Bing 3% Other (AOL, Ask, Baidu, etc) 81% Google Yahoo/Bing Other REALLY, REALLY BASIC SEO – FINCON12

6. = SEARCH RESULTS RANKS REALLY, REALLY BASIC SEO – FINCON12

7. = WHO LINKS TO YOU Bigger = Trusted = Better REALLY, REALLY BASIC SEO – FINCON12

8. = GOOGLE’S TESTING CYCLE REALLY, REALLY BASIC SEO – FINCON12

9. = SIGNALS FROM HUMANS REALLY, REALLY BASIC SEO – FINCON12

10. = GOOGLE ALGORITHM Source: seomoz.org Algorithm constantly tweaked REALLY, REALLY BASIC SEO – FINCON12

11. = THE TACTICS What On your site Help search engines understand. You Should Off your site Get links from trusted (bigger) sites. Do REALLY, REALLY BASIC SEO – FINCON12

12. = THE TACTICS: ON SITE Site structure On Think “website,” not “blog.” Meta tags Site Title and meta description. Article focus Answer one question per article. Tactics Deep links Path to related content. REALLY, REALLY BASIC SEO – FINCON12

13. = SITE STRUCTURE What’s great 1. “Start Here” 2. Topics based on reader needs. REALLY, REALLY BASIC SEO – FINCON12

14. = TITLE & META DESCRIPTION REALLY, REALLY BASIC SEO – FINCON12

15. = HYPER FOCUSED ARTICLES How to… ? Should i… ? REALLY, REALLY BASIC SEO – FINCON12

16. = DEEP LINKS: LINK TO SELF Two examples from Freemoneyfinance.com REALLY, REALLY BASIC SEO – FINCON12

17. = THE TACTICS: OFF SITE Links links links OFF Each link = vote for your site. Bigger is better SITE One big link > 10 small ones. TACTICS Expand your circles Find authority in related niches. REALLY, REALLY BASIC SEO – FINCON12

18. = WHO LINKS TO YOU Bigger = Trusted Better REALLY, REALLY BASIC SEO – FINCON12

19. = related blogs REALLY, REALLY BASIC SEO – FINCON12

20. = HOW TO GET LINKS 1. Link roundup 2. Guest post By building 3. Syndication relationships REALLY, REALLY BASIC SEO – FINCON12

21. = WORKSHOP Let’s get our hands dirty REALLY, REALLY BASIC SEO – FINCON12

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Really, Really Basic SEO

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