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Concept Development for Event Experience: Emotional Bond & Strategic Message

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kileozier

Ensuring that an emotional bond is created that supports market strategy in Brand Event Experience

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A man’s reach should exceed his grasp… …or what’s a Heaven for…? ! -Robert Browning
CREATIVE CONCEPT DEVELOPMENT FOR EVENT EXPERIENCE _______ Kile Ozier Itinerant Creative Guy imho.kileozier.com www.kileozier.com Ensuring Emotional Bond & Strategic Message
–Matt Burke Founder: Blue Sky Longboards & Account Executive:The Display Shop “Creating a compelling, positive, live interaction that indelibly connects your audience with your brand.” imho.kileozier.com www.kileozier.com “Experiential”
FIVETENETS FORTHE CREATION OF COMPELLING EXPERIENCE Exploration of Assumption Liberation of Preconception Comfortable Disorientation Successive Revelation Subliminal Engagement imho.kileozier.com www.kileozier.com
Exploration of Assumption imho.kileozier.com www.kileozier.com
Exploration of Assumption imho.kileozier.com
Exploration of Assumption SelfAudience Team Informed Collaboration People on our teams are neither their titles nor their Jobs imho.kileozier.com www.kileozier.com
Liberation of Preconception imho.kileozier.com www.kileozier.com
Liberation of Preconception imho.kileozier.com www.kileozier.com
Comfortable Disorientation imho.kileozier.com www.kileozier.com
Comfortable Disorientation imho.kileozier.com
Successive Revelation imho.kileozier.com www.kileozier.com
Successive Revelation imho.kileozier.comEvocation versus Articulation The Venice Effect versus Disney’s “Weenie” Gasp and Grasp
Successive Revelation Evocation versus Articulation The Venice Effect versus Disney’s “Weenie” Gasp and Grasp Avoid Simply Giving it to ‘Em, All at Once… imho.kileozier.com www.kileozier.com
Subliminal Engagement imho.kileozier.com www.kileozier.com
Subliminal Engagement imho.kileozier.com Shared Intimate Experience
FIVETENETS FORTHE CREATION OF COMPELLING EXPERIENCE Exploration of Assumption Liberation of Preconception Comfortable Disorientation Successive Revelation Subliminal Engagement imho.kileozier.com www.kileozier.com
THE STRATEGIC PART FORGINGTHE BOND Subtle & Authentic Bonding Interview of Client Leader; theVisionary Sussing Out of Principal Motivations - Beyond the Facts of Stewardship Find the Heart of Inspiration Behind Strategic Goals imho.kileozier.com www.kileozier.com
ONE FINALTENET Don’t Get in the Way of the Message imho.kileozier.com www.kileozier.com
…and all of this will be for naught without assiduous attention to production values… imho.kileozier.com www.kileozier.com
…and all of this will be for naught without assiduous attention to production values… and timing ! Because… imho.kileozier.com www.kileozier.com
While it may be cliché It is Absolutely True That… Timing IS Everything imho.kileozier.com www.kileozier.com
A GLOBAL NETWORK — CREATORS OF COMPELLING EXPERIENCE imho.kileozier.com www.kileozier.com TEA - Themed Entertainment Association
imho.kileozier.com
Thank You imho.kileozier.com www.kileozier.com

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Concept Development for Event Experience: Emotional Bond & Strategic Message