This document appears to be analyzing trends for different generations (Generation X, Generation Y, Generation Z) for spring/summer 2015 fashion. For Generation X, it focuses on incorporating past trends with modern updates, using light colors and 1970s silhouettes. Generation Y trends are described as gentlemanly grunge with a twist of class, taking inspiration from history. Generation Z fashion is characterized as "Simply Rich", catering to the rising number of affluent millennials seeking luxury brands and defined by key must-have items. Retail stores like Anthropic are mentioned for each generation.

1. Generation
Analysis
S p r i n g / S u m m e r 2 0 1 5
Shakila Martin
Alex Ragains

2. 1% of the population owns 40% of
the planet’s wealth.
34,000 children die everyday from
poverty and diseases.
50% of the population lives on less
than $2 a day.
We know It’s wrong, but does it
matter?

3. Catwalk
Analysis

4. Key Color.
Inspiration of these colors are drawn from “cosmetic hues.” Light greys, dusty
blues, with bursts of sunset tones.

5. SuperFringe.MacroPatch.Textile & Trim.
S u m m e r / S p r i n g 2 0 1 5

6. Prints & Patterns.
S u m m e r / S p r i n g 2 0 1 5
Huge overall influence from the 1970s through silhouettes and embellishments/
embroideries.

7. Key Looks.

8. Must Haves.BohemianMaxiDress.Tunic.
Romantic, bohemian dresses are cut from diaphanous material with lacey insets,
while the tunics are bold silhouettes with buttons.

9. Trend Alert.
LightasaFeather.SheerBliss.

10. Generation Analysi

11. E x p e r i e n c e
E l e g a n c e
G e n e r a t i o n X
Youth in its
natural form.
Showing that
time is always a
good thing.
Looking into
past trends and
incorporating
new age.

12. G e n e r a t i o n X
P r i n t s & P a t t e r n s .
13-3920 TCX13-4111 TCX
11-0617 TCX 17-0627 TCX
T e x t i l e & T r i m s .
Experience Elegance.
M u s t h a v e s .
K e y L o o k .

13. Retail Stores
E x p e r i e n c e E l e g a n c e
G e n e r a t i o n X
ANTHROPOLOGIE

14. M o d e r n
R e n a i s s a n c e
G e n e r a t i o n Y
Reliving
history in a
modern form.
Gentleman like
grunge with a
twist of class
and
sophistication
.

15. G e n e r a t i o n Y
12-5508 TCX 11-2511 TCX
19- 2024 TCX 19-4007 TCX
P r i n t s & p a t t e r n s .
M u s t H a v e s .
Modern Renaissance.

16. R e t a i l S t o r e s
M o d e r n R e n a i s s a n c e
Generation Y

17. S i m p l y R i c h
G e n e r a t i o n Z
With currently 11.8 million
millennials living in US households
with annual incomes exceeding
$100,000, teens and young adults are
redefining the luxury consumption
landscape.

18. G e n e r a t i o n Z
16-1257, 12-4608 TCX15-2718, 15-6437 TCX
17-4027 TCX 19-0303, 11-0601 TCX
M u s t H a v e s .
Simply Rich.

19. R e t a i l S t o r e s
S i m p l y R i c h
G e n e r a t i o n Z